Product Growth Specialist driving product marketing and demand generation for Lagos - based fintech startup. Collaborating across teams to launch and localize products for African markets.
About the role
- Platform Growth Manager executing growth strategies for user acquisition and retention. Collaborating with cross-functional teams to drive measurable business impact in a high-impact platform environment.
Responsibilities
- Develop & execute growth strategy across the platform, focusing on user acquisition, activation, retention, and revenue.
- Identify and prioritize growth opportunities using data-driven analysis, market research, and experimentation.
- Design and run experiments (A/B testing, funnel optimization, lifecycle campaigns) to accelerate adoption and engagement.
- Partner with Product, Marketing, Data, and Partnerships teams to align growth initiatives with product development and go-to-market efforts.
- Analyze and report on key growth metrics, including CAC, LTV, activation rates, retention, churn, and funnel conversion.
- Build and optimize growth loops to strengthen network effects and platform stickiness.
- Drive ecosystem expansion by exploring partnerships, integrations, and new user/merchant segments.
- Stay ahead of industry trends and apply best practices from leading growth-driven organizations.
Requirements
- 3–6+ years of experience in growth, product management, business strategy, or a related field (depending on seniority).
- Proven track record of executing growth initiatives and delivering measurable impact.
- Strong analytical and data interpretation skills, with experience in SQL, analytics platforms, or growth measurement tools.
- Experience working in or with platforms, marketplaces, or ecosystems is a strong plus.
- Ability to thrive in a fast-paced, experimental environment with a bias for action.
- Excellent communication and stakeholder management skills.
- Strong mix of strategic thinking and hands-on execution.
Benefits
- Opportunity to shape the growth strategy of a high-impact platform.
- Collaborative culture with exposure to cross-functional leadership.
- Fast-moving environment where your ideas and experiments will directly influence the company’s trajectory.
- Competitive compensation and benefits.
Job title
Job type
Experience level
Salary
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Degree requirement
Tech skills
Location requirements
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