Performance Copywriter at OES crafting high-impact content for prospective students. Collaborating with teams to tailor messaging and optimize for performance.
Responsibilities
Write persuasive, conversion-focused copy for paid media, email, landing pages, brochures, and more.
Translate strategy and personas into messaging that resonates at every stage of the student journey.
Optimise long-form content for marketing impact and SEO.
Test, learn, and refine copy based on performance data.
Use AI tools to scale content creation without sacrificing quality.
Align messaging with visual creative for maximum impact.
Stay ahead of trends and ensure our messaging stands out in a competitive market.
Requirements
5+ years’ experience in copywriting, content marketing, or advertising.
Proven ability to write for performance, especially across paid search, social, and digital.
A strong grasp of SEO, lifecycle marketing, and audience segmentation.
Experience using AI tools to enhance content creation.
A collaborative spirit and a passion for education.
Bonus points for experience in education, regulated industries, or multi-brand environments.
Benefits
Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
Professional development and mentoring
OES Culture Club and events calendar
Health and wellbeing activities
Annual flu vaccinations
Paid parental leave
Purchased leave
Study assistance and leave for eligible employees
Mental health support resources and Employee assistance program (EAP)
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