Senior Copywriter responsible for developing strategic content for healthcare clients at FWD People. Collaborating with teams and translating complex information into compelling narratives with a focus on quality and precision.
About the role
- Performance Copywriter at OES crafting high-impact content for prospective students. Collaborating with teams to tailor messaging and optimize for performance.
Responsibilities
- Write persuasive, conversion-focused copy for paid media, email, landing pages, brochures, and more.
- Translate strategy and personas into messaging that resonates at every stage of the student journey.
- Optimise long-form content for marketing impact and SEO.
- Test, learn, and refine copy based on performance data.
- Use AI tools to scale content creation without sacrificing quality.
- Align messaging with visual creative for maximum impact.
- Stay ahead of trends and ensure our messaging stands out in a competitive market.
Requirements
- 5+ years’ experience in copywriting, content marketing, or advertising.
- Proven ability to write for performance, especially across paid search, social, and digital.
- A strong grasp of SEO, lifecycle marketing, and audience segmentation.
- Experience using AI tools to enhance content creation.
- A collaborative spirit and a passion for education.
- Bonus points for experience in education, regulated industries, or multi-brand environments.
Benefits
- Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
- Professional development and mentoring
- OES Culture Club and events calendar
- Health and wellbeing activities
- Annual flu vaccinations
- Paid parental leave
- Purchased leave
- Study assistance and leave for eligible employees
- Mental health support resources and Employee assistance program (EAP)
- Income protection insurance
- Corporate health insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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