HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Define marketing strategy and annual plans for SI/EPC partners
- Drive engagements with the Partner team to recruit and activate SI/EPC partners
- Implement awareness and demand journeys via partners in collaboration with global content and activation teams
- Adopt and modify horizontal and vertical omnichannel demand generation programs for SI/EPC
- Work with partners to leverage funding and programs to accelerate pipeline generation and revenue growth
- Track and share results with sales; use data-driven insights to improve performance
- Integrate product marketing launches into partner marketing plans
- Perform portfolio penetration analysis to identify up-sell and cross-sell opportunities
- Create scalable partner marketing programs and engage CXO/VP-level executives
Requirements
- Bachelor's Degree
- Legal authorization to work in the U.S. (will not sponsor visas)
- A minimum of 5 years of Partner Marketing experience
- Experience creating marketing partner strategies leveraging ABM, marketing automation/nurture programs, intent-based programmatic marketing, and integration of online and offline tactics (events)
- Demonstrated experience working with sales leaders to drive pipeline and revenue
- Demonstrated success in field customer- and partner-facing marketing roles
- Business partnering capability to align with sales organization
- Preferred: Bachelor's degree in marketing, business, or relevant field of study
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule
- Annual target bonus 5% of base salary
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HB
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