Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Paid Media Specialist overseeing integrated digital advertising programs for key clients in a creative marketing agency. Focused on planning and executing performance marketing strategies.
Responsibilities
- Plan, execute, and maintain integrated digital advertising programs
- Build, launch, optimize and maintain campaigns via multiple platforms
- Provide budget recommendations to senior account leads
- Produce weekly/monthly reports on paid media channels
Requirements
- Hands-on experience as a Paid Media Specialist or in a similar role
- Proficiency in paid social and paid search platform operations
- Experience in designing and executing performance media campaigns
- Ability to provide actionable reports on campaign performance
- Solid understanding of data visualization
- Understanding of Google Analytics and Google Tag Manager
Benefits
- Inclusive work environment
- Opportunities for professional growth
- Work from different locations worldwide
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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