Paid Media Specialist overseeing integrated digital advertising programs for key clients in a creative marketing agency. Focused on planning and executing performance marketing strategies.
Responsibilities
Plan, execute, and maintain integrated digital advertising programs
Build, launch, optimize and maintain campaigns via multiple platforms
Provide budget recommendations to senior account leads
Produce weekly/monthly reports on paid media channels
Requirements
Hands-on experience as a Paid Media Specialist or in a similar role
Proficiency in paid social and paid search platform operations
Experience in designing and executing performance media campaigns
Ability to provide actionable reports on campaign performance
Solid understanding of data visualization
Understanding of Google Analytics and Google Tag Manager
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