Marketing Campaign Manager at Peoples Bank responsible for designing and executing marketing campaigns via SalesForce Marketing Cloud. Leading campaign strategy and managing performance analysis of campaigns for optimization.
About the role
- Paid Media Specialist overseeing integrated digital advertising programs for key clients in a creative marketing agency. Focused on planning and executing performance marketing strategies.
Responsibilities
- Plan, execute, and maintain integrated digital advertising programs
- Build, launch, optimize and maintain campaigns via multiple platforms
- Provide budget recommendations to senior account leads
- Produce weekly/monthly reports on paid media channels
Requirements
- Hands-on experience as a Paid Media Specialist or in a similar role
- Proficiency in paid social and paid search platform operations
- Experience in designing and executing performance media campaigns
- Ability to provide actionable reports on campaign performance
- Solid understanding of data visualization
- Understanding of Google Analytics and Google Tag Manager
Benefits
- Inclusive work environment
- Opportunities for professional growth
- Work from different locations worldwide
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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