Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Paid Media Operations Specialist at a tech services company managing campaigns and automation tools. Focused on analytics, AI integration, and driving performance marketing success.
Responsibilities
- Support day-to-day operations of paid media campaigns across platforms (Google, Meta, Snap, Amazon, etc.)
- Act as the subject matter expert for marketing automation tools within the performance marketing team
- Deploy scalable campaign structures using automated processes to streamline setup, testing, and optimizations
- Implement automation across campaign workflows using owned and licensed tools
- Explore, evaluate, and manage relationships with DSPs, SSPs, and data partners
- Research, test, and integrate AI tools for predictive modeling, creative iteration, and budget/bid management
- Ensure accurate tracking, attribution, and integration of multi-channel data
- Develop and test new audience segments (retargeting, lookalikes, custom audiences, etc.)
- Collaborate with cross-channel paid media teams to align performance insights and drive holistic success
- Maintain and templatize automation tools while meeting with partners and internal teams to determine campaign next steps
Requirements
- 2+ years of experience in paid media, paid media operations, digital marketing, or performance marketing
- Strong direct response marketing experience
- Proficiency in SQL for campaign performance insights
- Hands-on experience with ad platform automation tools (e.g., Smartly)
- Knowledge of campaign tracking, attribution, and analytics
- Experience evaluating and working with AI-powered marketing tools
- Strong analytical and problem-solving skills
Job title
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