Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Paid Media Manager leading paid acquisition across Google ecosystem including Search and YouTube. Collaborating with creative and analytics teams to optimize campaigns for global brands.
Responsibilities
- Own and optimize all Google channels — Search, Shopping, Performance Max, YouTube, and Display — with a focus on profitable customer acquisition and incremental revenue growth.
- Build and execute structured testing roadmaps for audiences, creative, copy, bidding strategies, and placements.
- Manage campaign budgets and forecasts, allocating spend dynamically to maximize efficiency and scale proven winners.
- Partner with creative, e-commerce, and analytics teams to brief new concepts, analyze results, and evolve strategy.
- Monitor daily and weekly performance in Google Ads, YouTube Analytics, GA4, and Northbeam to identify trends and surface actionable insights.
- Collaborate with CRO and landing-page teams to improve conversion and revenue per session through ad-to-site alignment.
- Stay ahead of platform updates — testing new formats and opportunities (e.g., Demand Gen, PMax enhancements, YouTube Shopping).
- Report clearly on performance, learnings, and next steps to stakeholders and leadership.
Requirements
- 3–5 years of hands-on experience managing campaigns across Google Ads (Search, Shopping, YouTube, Display, Performance Max).
- Strong understanding of DTC and e-commerce funnels with focus on CPA, ROAS, MER, and RPS metrics.
- Deep expertise in audience segmentation, creative optimization, and bidding strategy.
- Proficiency with analytics and attribution tools (GA4, Northbeam, Looker Studio, etc.).
- Experience collaborating with creative teams and translating data insights into compelling ad messaging.
- Excellent communication and project-management skills; able to align multiple teams and move quickly.
- Self-starter mindset — comfortable owning a channel and driving measurable results.
- Bonus: Experience with YouTube media buying and/or traditional TV extensions.
Benefits
- Competitive salary based on experience
- Hybrid schedule — collaborative office-based in Woodstock, Cape Town
- Collaborate with a fast-growing international brand and a globally-minded team
- Autonomy to lead and innovate in your domain
- Career growth opportunities in a fast-moving organization
- Birthday leave + professional development budget
- Join a team that values ownership, creativity, and results
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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