Growth Marketing Specialist developing performance marketing across intimate apparel brands. Overseeing multi - channel ad campaigns and optimizing conversion strategy while collaborating with brand teams.
About the role
- Organic Growth Specialist optimizing search strategies and driving organic traffic for Affinity, a relationship intelligence CRM. Leading transition to Answer Engine Optimization while managing website performance.
Responsibilities
- Lead our transition from traditional SEO to Answer Engine Optimization (AEO), optimizing content for ChatGPT, Perplexity, Google AI Overviews, and other AI-powered platforms
- Develop and execute innovative SEO strategies that capture high-intent prospects in private capital markets
- Create structured, authoritative content that AI engines cite as definitive answers about relationship intelligence and deal flow optimization
- Implement advanced schema markup, featured snippets optimization, and conversational search strategies
- Own and continuously optimize our Webflow website for conversion, speed, and user experience
- Build, test, and iterate on landing pages, product pages, and conversion funnels
- Implement A/B testing frameworks for website elements, messaging, and user journeys
- Manage technical SEO including site architecture, redirects, XML sitemaps, and Core Web Vitals
- Make direct changes to our Webflow site, including new pages, layout modifications, and CMS updates
- Optimize our Webflow CMS for scalable content management and automated SEO settings
- Implement advanced Webflow features like dynamic content, conditional visibility, and custom interactions
- Ensure responsive design and optimal mobile experience across all pages
- Use AI tools daily for keyword research, content optimization, competitor analysis, and performance insights
- Implement AI-driven testing frameworks for title optimization, meta descriptions, and content structure
- Leverage machine learning tools for predictive SEO analysis and trend identification
- Pioneer new approaches to optimize for voice search and conversational AI platforms
- Track and optimize for both traditional SEO metrics and AEO visibility indicators
- Monitor brand mentions across AI platforms and conversational search results
- Build comprehensive dashboards tracking organic traffic, keyword rankings, featured snippet captures, and AI citation frequency
- Conduct regular technical audits and competitive analysis to identify optimization opportunities.
Requirements
- 3-5 years of SEO experience with proven track record of driving organic traffic growth in B2B SaaS or similar industries
- Webflow proficiency with ability to build pages, modify layouts, and manage CMS content independently
- AEO and AI search optimization knowledge – understanding of how to optimize for ChatGPT, Perplexity, and other answer engines
- Technical SEO skills including schema markup, site speed optimization, and crawlability management
- Advanced Webflow development skills including CMS setup, dynamic content, and custom code integration
- SEO tool proficiency with Google Analytics, Search Console, Ahrefs/SEMrush, and emerging AEO tracking tools
- AI tool expertise for content optimization, keyword research, and competitive analysis
- Basic HTML/CSS knowledge for implementing technical optimizations and troubleshooting
- Conversion-focused approach – understanding that traffic means nothing without quality leads and conversions
- Experimentation mindset with experience designing and executing A/B tests and optimization experiments
- Content strategy knowledge – ability to collaborate with content teams on SEO-optimized, AEO-ready content
- Private capital market familiarity preferred but not required – willingness to learn industry terminology and buying behaviors.
Benefits
- We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
- Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer an RRSP plan to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
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