PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Lead our transition from traditional SEO to Answer Engine Optimization (AEO), optimizing content for ChatGPT, Perplexity, Google AI Overviews, and other AI-powered platforms
- Develop and execute innovative SEO strategies that capture high-intent prospects in private capital markets
- Create structured, authoritative content that AI engines cite as definitive answers about relationship intelligence and deal flow optimization
- Implement advanced schema markup, featured snippets optimization, and conversational search strategies
- Own and continuously optimize our Webflow website for conversion, speed, and user experience
- Build, test, and iterate on landing pages, product pages, and conversion funnels
- Implement A/B testing frameworks for website elements, messaging, and user journeys
- Manage technical SEO including site architecture, redirects, XML sitemaps, and Core Web Vitals
- Make direct changes to our Webflow site, including new pages, layout modifications, and CMS updates
- Optimize our Webflow CMS for scalable content management and automated SEO settings
- Implement advanced Webflow features like dynamic content, conditional visibility, and custom interactions
- Ensure responsive design and optimal mobile experience across all pages
- Use AI tools daily for keyword research, content optimization, competitor analysis, and performance insights
- Implement AI-driven testing frameworks for title optimization, meta descriptions, and content structure
- Leverage machine learning tools for predictive SEO analysis and trend identification
- Pioneer new approaches to optimize for voice search and conversational AI platforms
- Track and optimize for both traditional SEO metrics and AEO visibility indicators
- Monitor brand mentions across AI platforms and conversational search results
- Build comprehensive dashboards tracking organic traffic, keyword rankings, featured snippet captures, and AI citation frequency
- Conduct regular technical audits and competitive analysis to identify optimization opportunities.
Requirements
- 3-5 years of SEO experience with proven track record of driving organic traffic growth in B2B SaaS or similar industries
- Webflow proficiency with ability to build pages, modify layouts, and manage CMS content independently
- AEO and AI search optimization knowledge – understanding of how to optimize for ChatGPT, Perplexity, and other answer engines
- Technical SEO skills including schema markup, site speed optimization, and crawlability management
- Advanced Webflow development skills including CMS setup, dynamic content, and custom code integration
- SEO tool proficiency with Google Analytics, Search Console, Ahrefs/SEMrush, and emerging AEO tracking tools
- AI tool expertise for content optimization, keyword research, and competitive analysis
- Basic HTML/CSS knowledge for implementing technical optimizations and troubleshooting
- Conversion-focused approach – understanding that traffic means nothing without quality leads and conversions
- Experimentation mindset with experience designing and executing A/B tests and optimization experiments
- Content strategy knowledge – ability to collaborate with content teams on SEO-optimized, AEO-ready content
- Private capital market familiarity preferred but not required – willingness to learn industry terminology and buying behaviors.
Benefits
- We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
- Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer an RRSP plan to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
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