Working Student in Marketing Planning supporting product promotion and event coordination at Allianz Global Investors. Duration of up to 12 months with opportunities in a flexible work environment.
About the role
- Native Media Buyer responsible for campaign planning and optimization for health-focused e-commerce company. Collaborating with teams to enhance media-buying performance on native platforms.
Responsibilities
- Planning and execution of media budgets on native platforms (e.g., Taboola, Outbrain/Teads, etc.)
- Aim to maximize performance and ROI
- Analyze campaign data and optimize based on KPIs (e.g., CTR, CPA, ROAS)
- Conduct A/B tests and develop data-driven strategies
- Collaborate with other departments to create compelling ad creatives
Requirements
- A degree in Marketing, Business, Communications, or a comparable qualification
- Experience (preferably at least 1 year) with native advertising platforms (including Taboola, Outbrain, RevContent, Yahoo Gemini)
- Strong expertise and solid knowledge of performance marketing and data analysis
- Confident and experienced use of tracking and analytics tools (e.g., Google Analytics, Voluum, RedTrack)
- Bid strategies and efficient budget management are no problem for you
- Creative, resourceful, and highly interested in storytelling and ad copywriting
- Solid knowledge of A/B testing and optimization of ads and landing pages
- Deep understanding of KPIs (CTR, CPC, CPA, ROAS, conversion rates)
- Excellent communication skills, negotiation ability, and ability to work independently
Benefits
- Long-term career perspective at a fast-growing health/food startup
- Collegial teamwork in a positive work environment
- Flat hierarchies
- Fair compensation
- A challenging, varied, and interesting role
- Startup atmosphere: work with a dynamic, highly motivated team
- Opportunities to participate in cross-functional company development
- Employee events (where possible)
- Networking opportunities at various events and appointments, including events with Judith Williams
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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