Native Media Buyer responsible for campaign planning and optimization for health-focused e-commerce company. Collaborating with teams to enhance media-buying performance on native platforms.
Responsibilities
Planning and execution of media budgets on native platforms (e.g., Taboola, Outbrain/Teads, etc.)
Aim to maximize performance and ROI
Analyze campaign data and optimize based on KPIs (e.g., CTR, CPA, ROAS)
Conduct A/B tests and develop data-driven strategies
Collaborate with other departments to create compelling ad creatives
Requirements
A degree in Marketing, Business, Communications, or a comparable qualification
Experience (preferably at least 1 year) with native advertising platforms (including Taboola, Outbrain, RevContent, Yahoo Gemini)
Strong expertise and solid knowledge of performance marketing and data analysis
Confident and experienced use of tracking and analytics tools (e.g., Google Analytics, Voluum, RedTrack)
Bid strategies and efficient budget management are no problem for you
Creative, resourceful, and highly interested in storytelling and ad copywriting
Solid knowledge of A/B testing and optimization of ads and landing pages
Deep understanding of KPIs (CTR, CPC, CPA, ROAS, conversion rates)
Excellent communication skills, negotiation ability, and ability to work independently
Benefits
Long-term career perspective at a fast-growing health/food startup
Collegial teamwork in a positive work environment
Flat hierarchies
Fair compensation
A challenging, varied, and interesting role
Startup atmosphere: work with a dynamic, highly motivated team
Opportunities to participate in cross-functional company development
Employee events (where possible)
Networking opportunities at various events and appointments, including events with Judith Williams
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