Growth Sales Representative driving global expansion and measurable revenue with high - intent leads and robust customer base. Collaborating with Activation and Account Executive teams on strategic discovery.
About the role
- National Account Executive responsible for key business opportunities in retail for AG Barr. Focusing on strategic relationships and delivering tailored customer plans while executing brand strategies.
Responsibilities
- Channel Strategy & KPI Delivery: Achieve key performance indicators (KPIs) such as turnover growth, gross profit percentage, volume growth, distribution, and cost per litre, all within agreed annual budget costings.
- Customer & BDM Management: Build and manage strong relationships with key contacts within your account base, including controllers, area managers, and supply chain teams, to support business growth and customer relationship development.
- Promotional Activity Management: Monitor promotional activity and ensure brand strategies are delivered effectively. Challenge key contacts to ensure optimal ROI from promotional spend through analysis and evaluation of sales data.
- In-Store Execution: Drive excellence in-store execution through coordination with the field sales force, ensuring AG Barr products are visible, well-displayed, and aligned with brand expectations.
- Account Planning: Use market data, including customer EPOS data, to evaluate activity, develop account-specific plans, and maximise business opportunities in collaboration with National Account Managers (NAMs) and cross-functional teams.
- Budget Management: Manage and track the budget for your customer account portfolio, ensuring spend is aligned with the overall business plan while working to reduce costs and maximise profitability.
- Trade Days & Displays: Organise and manage trade days, displays in depot/store, and trade shows, ensuring successful execution and driving brand presence.
- Cross-Functional Collaboration: Work closely with cross-functional teams, including NPD, logistics, and marketing, to ensure alignment with overall business objectives and participate in relevant projects.
Requirements
- Educational Background: Business-related degree or equivalent experience.
- FMCG Experience: Experience within an FMCG company, ideally with exposure to marketing, sales promotion, and P&L management.
- Account Management: Experience managing key accounts, particularly within the FMCG sector, with a focus on head office account management and customer relationship development.
- Market Intelligence: Ability to generate and analyse market data (specifically EPOS data) to evaluate activities and create targeted plans to drive business growth.
- Communication Skills: Excellent communication and presentation skills, both written and verbal, with the ability to build relationships at all levels within the customer base.
- Project Management: Experience in managing and delivering complex projects, including trade days and promotional campaigns.
- Travel Flexibility: Ability to travel extensively within the UK, including overnight stays, as required.
Benefits
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Healthcare Cash Plan
- Peppy Health
- Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
- Ongoing professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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