Hybrid Music Content Writer and Strategist – SEO

at LANDR

• Job title: Music Content Writer and Strategist – SEO
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Montreal, Canada

About the role

• Music Content Writer and Strategist enhancing LANDR's digital presence for musicians. Responsible for SEO strategies, content creation, and analytics reporting across LANDR properties.

Responsibilities

• Plan, create, and optimize written music content that aligns with business objectives, company initiatives, and LANDR’s global creative audience.
• Monitor organic content performance and conversions across LANDR platforms using GA4, Google Search Console, Ahrefs, and Semrush.
• Conduct in-depth keyword research and identify opportunities for high-performing content.
• Regularly report on key SEO and content metrics, providing actionable insights to the growth team.
• Coordinate with Paid Acquisition, Social, Video, and Content teams to align strategies and maximize impact.
• Support digital PR and outreach efforts to strengthen LANDR’s authority and visibility.
• Lead localization and optimization of content for international audiences.
• Stay up-to-date on SEO trends, algorithm updates, and how AI/large language models (LLMs) are evolving search.

Requirements

• At least 3 years of experience in content creation and strategy
• Experience with SEO tools, including GA4, Google Search Console, Ahrefs, and Semrush
• Proven experience growing organic traffic and conversions through data-driven strategies
• Ability to identify high-impact keywords and develop effective SEO-focused content plans
• Experience working cross-functionally with product, development, and marketing teams
• Experience in international content strategy and localization is a strong asset
• Excellent written and verbal communication skills in English; French is a plus
• Knowledge of the music industry or a passion for music/musicianship is a major plus

Benefits

• Health insurance, including access to virtual doctor services via Maple and an employee assistance program (through Homewood)
• Frequent office and social events (catered Mondays, bagel Tuesdays, after-work socials, etc.)
• Your birthday is a paid day off
• Annual allowance for public transit (Montreal employees) and for fitness activities
• Free access to LANDR products
• Open-plan downtown office near Square-Victoria metro station
• Partnerships with local music events and festivals (MUTEK, Pop Montréal, Igloofest…)