Manage SEO visibility and performance while developing AI - driven content processes at Forum Media Group.
About the role
- Head of SEO for fast-growing performance marketing company focusing on iGaming. Manage SEO strategy, execution, and long-term growth of flagship site with hands-on leadership.
Responsibilities
- Own the full SEO lifecycle of one flagship site, from strategy through execution and iteration.
- Be accountable for rankings, traffic, revenue contribution, and long-term SEO resilience.
- Define what “good” looks like for the site and drive toward it relentlessly.
- Define and continuously evolve the SEO strategy for the site, aligned with commercial goals.
- Set priorities across initiatives based on impact, effort, risk, and long-term value.
- Design SEO systems that scale: templates, workflows, guardrails, and automation.
- Orchestrate teams of AI agents to achieve SEO goals across the site.
- Use our internal AI toolset daily to plan, execute, and scale SEO workflows.
- Partner with AI Integration Specialists to extend automation, tooling, and feedback loops.
- Own technical SEO in partnership with developers, including crawlability, indexation, Core Web Vitals, site architecture, and migrations.
- Lead keyword strategy, search intent frameworks, internal linking, and on-page optimisation at scale.
- Anticipate and manage SEO risk during launches, migrations, and structural changes.
- Monitor rankings, traffic, revenue, and leading indicators of SEO health.
- Diagnose and respond to performance drops related to algorithm updates, technical issues, or competitive pressure.
- Act as the senior SEO authority for the flagship site across the organization.
- Mentor SEO managers and specialists who contribute to the site.
- Partner with leadership on roadmap planning, investment decisions, and long-term growth strategy.
Requirements
- Hands-on SEO experience with clear ownership of large or high-value sites.
- Proven experience scaling competitive websites in iGaming, gambling, or similarly aggressive verticals.
- Strong SEO foundation, including large-site architecture and complex migrations.
- Experience managing SEO risk in competitive, fast-moving environments.
- Comfortable using CLI-based AI tools (e.g., Claude Code) or able to learn rapidly.
- Experience building or operating AI-assisted SEO workflows.
- Systems-oriented thinker who designs repeatable, scalable solutions.
- Strong commercial intuition: understands how SEO decisions translate into revenue.
- Comfortable owning outcomes, not just tasks.
- Able to operate independently with minimal oversight.
- Calm under pressure during traffic drops, algorithm updates, or major launches.
- Must be based in Malta (or willing to relocate) and work from the office full-time.
- Legal right to work in Malta is required.
Benefits
- Stunning Balluta Bay office with panoramic ocean views.
- Highly competitive salary package.
- Access to a full on-site gym anytime, plus professional massage chairs for recovery.
Job title
Job type
Experience level
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Not specified
Degree requirement
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