Marketing Analyst in Grupo Assist developing marketing strategies to enhance brand visibility and attract new clients. Focused on campaign creation, market analysis, and social media management.
About the role
- Marketing Analyst responsible for developing editorial calendar and strategic content for a health tech company. Collaborating across teams to enhance product launches and corporate communication.
Responsibilities
- Create and maintain Funcional’s editorial calendar (content plans, seasonal dates, launches, and market topics);
- Produce strategic written content (articles, blog posts, e-books, newsletters, and scripts for videos and podcasts);
- Support the sales team with consultative sales materials: presentations, cards, emails, pitches, posts, and scripts;
- Support product and solution launches in coordination with Product and Sales teams;
- Partner with business units and external communications to gather stories, data, and results;
- Support the press office with briefings and press release reviews;
- Manage and maintain the commercial WhatsApp group with weekly useful and thought-provoking content for sellers;
- Edit and proofread copy to ensure tone and messaging are consistent with the brand positioning;
- Collaborate on the development of integrated internal and external campaigns;
- Plan and execute corporate, marketing, and external communication initiatives (online and offline);
- Support the execution of corporate and relationship-building events, from planning through delivery;
- Contribute to strengthening Funcional’s institutional branding by reinforcing key messages and purpose;
- Conduct social listening and analyze brand mentions across digital channels;
- Research awards and external events that are relevant for brand reputation and for positioning spokespeople as industry references.
Requirements
- Bachelor’s degree completed or in progress in Social Communication (Journalism, Public Relations, Advertising), Marketing, or related fields;
- Excellent written and verbal communication, command of formal language, and proficiency in storytelling and copywriting techniques;
- Previous experience in B2B content production, product marketing, or corporate communications;
- Knowledge of the sales funnel and customer journey;
- Ability to translate technical topics and complex data into clear, engaging messages;
- Proficiency in Microsoft Office and collaboration tools (Teams, Planner, SharePoint, PowerPoint);
- Skills with design tools (Canva, Photoshop, Illustrator, PowerPoint);
- Ability to work in a multitasking environment, stay organized, and meet deadlines;
- Analytical and creative profile, focused on results and collaboration.
Benefits
- Health and dental insurance
- Pharmacy benefit: Funcional subsidizes part of employees' medications
- Life insurance
- Flu vaccination
- Integrated health management program for employees and their dependents
- TotalPass: access to gyms and wellness services
- Childcare assistance
- Extended maternity and paternity leave
- Home office allowance (for remote positions)
- Transportation voucher (for on-site positions)
- Meal/food allowance
- Annual Profit Sharing Program (for eligible positions)
- Birthday day off
- Ongoing professional development initiatives
- Partnerships with educational institutions
Job title
Job type
Experience level
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Degree requirement
Location requirements
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