Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- Marketing Analyst responsible for developing editorial calendar and strategic content for a health tech company. Collaborating across teams to enhance product launches and corporate communication.
Responsibilities
- Create and maintain Funcional’s editorial calendar (content plans, seasonal dates, launches, and market topics);
- Produce strategic written content (articles, blog posts, e-books, newsletters, and scripts for videos and podcasts);
- Support the sales team with consultative sales materials: presentations, cards, emails, pitches, posts, and scripts;
- Support product and solution launches in coordination with Product and Sales teams;
- Partner with business units and external communications to gather stories, data, and results;
- Support the press office with briefings and press release reviews;
- Manage and maintain the commercial WhatsApp group with weekly useful and thought-provoking content for sellers;
- Edit and proofread copy to ensure tone and messaging are consistent with the brand positioning;
- Collaborate on the development of integrated internal and external campaigns;
- Plan and execute corporate, marketing, and external communication initiatives (online and offline);
- Support the execution of corporate and relationship-building events, from planning through delivery;
- Contribute to strengthening Funcional’s institutional branding by reinforcing key messages and purpose;
- Conduct social listening and analyze brand mentions across digital channels;
- Research awards and external events that are relevant for brand reputation and for positioning spokespeople as industry references.
Requirements
- Bachelor’s degree completed or in progress in Social Communication (Journalism, Public Relations, Advertising), Marketing, or related fields;
- Excellent written and verbal communication, command of formal language, and proficiency in storytelling and copywriting techniques;
- Previous experience in B2B content production, product marketing, or corporate communications;
- Knowledge of the sales funnel and customer journey;
- Ability to translate technical topics and complex data into clear, engaging messages;
- Proficiency in Microsoft Office and collaboration tools (Teams, Planner, SharePoint, PowerPoint);
- Skills with design tools (Canva, Photoshop, Illustrator, PowerPoint);
- Ability to work in a multitasking environment, stay organized, and meet deadlines;
- Analytical and creative profile, focused on results and collaboration.
Benefits
- Health and dental insurance
- Pharmacy benefit: Funcional subsidizes part of employees' medications
- Life insurance
- Flu vaccination
- Integrated health management program for employees and their dependents
- TotalPass: access to gyms and wellness services
- Childcare assistance
- Extended maternity and paternity leave
- Home office allowance (for remote positions)
- Transportation voucher (for on-site positions)
- Meal/food allowance
- Annual Profit Sharing Program (for eligible positions)
- Birthday day off
- Ongoing professional development initiatives
- Partnerships with educational institutions
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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