Growth Marketing Manager driving member engagement through lifecycle marketing campaigns at Hinge Health. Collaborating with clinical and product teams to enhance member outcomes and leverage AI.
About the role
- Analista de Marketing supporting B2B sales efforts and acquisition channels at MindMiners. Focused on maximizing ROI through digital research for enterprise accounts.
Responsibilities
- Analyze the market and competitors (benchmarking and mystery shopping) to identify trends, strategic moves and commercial opportunities for MindMiners
- Map pain points and challenges of CMI decision-makers, translating their needs into relevant commercial narratives
- Plan and execute campaigns and sales support content for outbound efforts, crafting messages and materials aligned with the ICP (Ideal Customer Profile)
- Develop Sales Enablement materials (pitches, presentations, one-pagers, case studies) to increase the commercial team’s effectiveness at each stage of the funnel
- Plan, manage and activate enterprise events (mainly proprietary events) as an acquisition channel, with clear ROI and opportunity-generation targets
- Create and manage multi-channel nurturing and cadence efforts (email, LinkedIn, etc.) for leads and strategic accounts to increase engagement and conversion
- Monitor conversion, engagement and ROI metrics for initiatives, providing insights for continuous optimization and improvement.
Requirements
- Previous experience in B2B marketing (preferably with enterprise accounts)
- Familiarity with outbound marketing and Account-Based Marketing (ABM) strategies
- Excellent written and verbal communication skills, with the ability to tailor messages to the target audience and funnel stage
- Analytical, results-oriented profile with autonomy to lead projects
- Proactive, organized, and comfortable working with Sales/Revenue teams
- Experience with tools such as HubSpot, RD Station, Salesforce or similar platforms
- Experience in competitive research, market analysis, product opportunity identification and sales intelligence
- Hands-on experience in Sales Enablement, ABM and measuring ROI for events.
Benefits
- Flexible benefit points — choose how to use your points, with flexibility between meal allowance balance and home-office stipend
- Health & Dental insurance
- Transportation voucher or parking reimbursement
- Flexible working hours
- Birthday day off to enjoy with your loved ones
- TotalPass membership
- Extended maternity and paternity leave
- Childcare assistance
- Miners Learn — career development budget for courses
- Miners Book — unlimited budget for purchasing books (physical or digital) to support your professional and personal development
Job title
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