PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Analyze the market and competitors (benchmarking and mystery shopping) to identify trends, strategic moves and commercial opportunities for MindMiners
- Map pain points and challenges of CMI decision-makers, translating their needs into relevant commercial narratives
- Plan and execute campaigns and sales support content for outbound efforts, crafting messages and materials aligned with the ICP (Ideal Customer Profile)
- Develop Sales Enablement materials (pitches, presentations, one-pagers, case studies) to increase the commercial team’s effectiveness at each stage of the funnel
- Plan, manage and activate enterprise events (mainly proprietary events) as an acquisition channel, with clear ROI and opportunity-generation targets
- Create and manage multi-channel nurturing and cadence efforts (email, LinkedIn, etc.) for leads and strategic accounts to increase engagement and conversion
- Monitor conversion, engagement and ROI metrics for initiatives, providing insights for continuous optimization and improvement.
Requirements
- Previous experience in B2B marketing (preferably with enterprise accounts)
- Familiarity with outbound marketing and Account-Based Marketing (ABM) strategies
- Excellent written and verbal communication skills, with the ability to tailor messages to the target audience and funnel stage
- Analytical, results-oriented profile with autonomy to lead projects
- Proactive, organized, and comfortable working with Sales/Revenue teams
- Experience with tools such as HubSpot, RD Station, Salesforce or similar platforms
- Experience in competitive research, market analysis, product opportunity identification and sales intelligence
- Hands-on experience in Sales Enablement, ABM and measuring ROI for events.
Benefits
- Flexible benefit points — choose how to use your points, with flexibility between meal allowance balance and home-office stipend
- Health & Dental insurance
- Transportation voucher or parking reimbursement
- Flexible working hours
- Birthday day off to enjoy with your loved ones
- TotalPass membership
- Extended maternity and paternity leave
- Childcare assistance
- Miners Learn — career development budget for courses
- Miners Book — unlimited budget for purchasing books (physical or digital) to support your professional and personal development
Job title
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