Analista de Marketing supporting B2B sales efforts and acquisition channels at MindMiners. Focused on maximizing ROI through digital research for enterprise accounts.
Responsibilities
Analyze the market and competitors (benchmarking and mystery shopping) to identify trends, strategic moves and commercial opportunities for MindMiners
Map pain points and challenges of CMI decision-makers, translating their needs into relevant commercial narratives
Plan and execute campaigns and sales support content for outbound efforts, crafting messages and materials aligned with the ICP (Ideal Customer Profile)
Develop Sales Enablement materials (pitches, presentations, one-pagers, case studies) to increase the commercial team’s effectiveness at each stage of the funnel
Plan, manage and activate enterprise events (mainly proprietary events) as an acquisition channel, with clear ROI and opportunity-generation targets
Create and manage multi-channel nurturing and cadence efforts (email, LinkedIn, etc.) for leads and strategic accounts to increase engagement and conversion
Monitor conversion, engagement and ROI metrics for initiatives, providing insights for continuous optimization and improvement.
Requirements
Previous experience in B2B marketing (preferably with enterprise accounts)
Familiarity with outbound marketing and Account-Based Marketing (ABM) strategies
Excellent written and verbal communication skills, with the ability to tailor messages to the target audience and funnel stage
Analytical, results-oriented profile with autonomy to lead projects
Proactive, organized, and comfortable working with Sales/Revenue teams
Experience with tools such as HubSpot, RD Station, Salesforce or similar platforms
Experience in competitive research, market analysis, product opportunity identification and sales intelligence
Hands-on experience in Sales Enablement, ABM and measuring ROI for events.
Benefits
Flexible benefit points — choose how to use your points, with flexibility between meal allowance balance and home-office stipend
Health & Dental insurance
Transportation voucher or parking reimbursement
Flexible working hours
Birthday day off to enjoy with your loved ones
TotalPass membership
Extended maternity and paternity leave
Childcare assistance
Miners Learn — career development budget for courses
Miners Book — unlimited budget for purchasing books (physical or digital) to support your professional and personal development
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