TO
TopazMarketing Lead
Lead Marketing LATAM responsible for building and leading marketing strategy within Topaz's fintech ecosystem. Requires strategic leadership and engagement across Latin America.
About the role
- Develop, QA, and optimize digital media campaigns across a diverse portfolio of clients.
- Monitor campaign performance regularly, implementing necessary optimizations to enhance results.
- Collaborate with media planners and directors on annual and ad hoc planning initiatives.
- Lead the preparation of weekly, monthly, and quarterly reports for assigned campaigns, delivering accurate data and actionable insights.
- Adhere to strict client campaign and reporting deadlines.
- Facilitate internal and external communication related to assigned tactics.
- Stay informed about digital media trends and emerging technologies through ongoing research.
- Conduct audits and provide creative recommendations based on digital buy execution.
- Manage trafficking of digital media assets (e.g. creative assets, ad tags, pixels) to ensure accurate delivery, placement, and performance across all channels
- Coordinate with analytics and ad ops teams to ensure campaign frameworks align with set KPIs.
Requirements
- Two+ years of experience in buying across digital and social platforms.
- Preferred experience with self-serve platforms within leading DSPs such as The Trade Desk and Google DV360.
- Proven ability to manage multiple clients across various platforms.
- Positive attitude and ability to thrive in a fast-paced environment.
- Excellent communication skills.
- Keen attention to detail.
- Strong analytics skills to evaluate campaign effectiveness and ROI.
- Self-starter with a passion for continued learning.
- Strategic thinker with proactive client service abilities.
- Ability to identify and resolve problems independently.
- Effective team player in a collaborative, cross-functional environment.
Benefits
- 401(k) with an employer match
- Long-term disability and dental insurance
- Health insurance, agency pays 90 percent of the employees’ premiums with option to add spouse and family
- Generous paid time off including days to volunteer at a charity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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