Support planning, execution and analysis of marketing campaigns and programs that drive sales
Interact with global, digital, vertical and product marketing teams to build customer-based marketing activities and drive lead generation
Support international sales and marketing conferences/tradeshows and owned events including content, asset coordination, translation management, lead retrieval/upload and post-event surveys and email campaigns
Lead the global webinar program and execute virtual demand generation conference (Magnet Virtual Summit) using ON24
Leverage Cvent, Pardot and Salesforce to stage, execute, track, and manage global marketing programs
Manage virtual event technology requirements including ON24 and Zoom Webinars
Track key metrics and deliver reporting and analytics for all marketing programs
Manage inventory by ordering, shipping and distributing branded materials across North America, EMEA and APAC
Manage marketing budget and expenses (PO creation, monthly accrual, reconciliation, reporting)
Coach, mentor and train marketing co-op student
Research and recommend lead generation tools, techniques and best practices
Requirements
Bachelor’s Degree in Business or Commerce
Innovative and resourceful with the interest and desire to learn and adopt new marketing strategies and tactics
Strong customer-service orientation
Ability to take ownership of projects and multi-task multiple concurrent priorities
Superior attention to detail, creative problem solving, time-management and organizational skills
Preferred: 2-4 years experience working within a marketing department
Preferred: Experience with event technology including Cvent, Zoom and ON24
Preferred: Experience with marketing automation platforms (e.g., Pardot)
Experience using CRM systems such as Salesforce
Must be able to complete satisfactory background check; US applicants subject to E-Verify
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