About the role

  • Support planning, execution and analysis of marketing campaigns and programs that drive sales
  • Interact with global, digital, vertical and product marketing teams to build customer-based marketing activities and drive lead generation
  • Support international sales and marketing conferences/tradeshows and owned events including content, asset coordination, translation management, lead retrieval/upload and post-event surveys and email campaigns
  • Lead the global webinar program and execute virtual demand generation conference (Magnet Virtual Summit) using ON24
  • Leverage Cvent, Pardot and Salesforce to stage, execute, track, and manage global marketing programs
  • Manage virtual event technology requirements including ON24 and Zoom Webinars
  • Track key metrics and deliver reporting and analytics for all marketing programs
  • Manage inventory by ordering, shipping and distributing branded materials across North America, EMEA and APAC
  • Manage marketing budget and expenses (PO creation, monthly accrual, reconciliation, reporting)
  • Coach, mentor and train marketing co-op student
  • Research and recommend lead generation tools, techniques and best practices

Requirements

  • Bachelor’s Degree in Business or Commerce
  • Innovative and resourceful with the interest and desire to learn and adopt new marketing strategies and tactics
  • Strong customer-service orientation
  • Ability to take ownership of projects and multi-task multiple concurrent priorities
  • Superior attention to detail, creative problem solving, time-management and organizational skills
  • Preferred: 2-4 years experience working within a marketing department
  • Preferred: Experience with event technology including Cvent, Zoom and ON24
  • Preferred: Experience with marketing automation platforms (e.g., Pardot)
  • Experience using CRM systems such as Salesforce
  • Must be able to complete satisfactory background check; US applicants subject to E-Verify

Benefits

  • Generous time off policies
  • Competitive compensation
  • Volunteer opportunities
  • Reward and recognition programs
  • Employee committees & resource groups
  • Healthcare and retirement benefits

Job title

Marketing Specialist

Job type

Experience level

Mid levelSenior

Salary

CA$56,700 - CA$97,200 per year

Degree requirement

Bachelor's Degree

Location requirements

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