Marketing Specialist at BetaNXT supporting strategic initiatives to drive growth and deepen engagement. Collaborating with sales teams to deliver compelling content and impactful campaigns.
Responsibilities
Support the Director of Sales Enablement in the management of enterprise selling systems
Create high impact presentations and RFP responses and manage sales outreach and communications that resonate with prospects and clients
Support conference and event planning, execution and analysis as needed
Collaborate with business SMEs to develop content ideas and capture information and unique industry perspectives
Explore and support the implementation of AI-driven tools to accelerate content development and optimization
Support enterprise go-to-market strategies with marketing programs targeted to key audiences and aligned to revenue goals
Assist in lead generation programs, tying client and prospect engagement to sales efforts
Develop collateral, as needed, for enterprise strategies in partnership with key stakeholders on Sales and Relationship Management teams
Requirements
2+ years in a marketing-focused role required
Bachelor’s degree required
Proficient in Microsoft Suite, including Word, Excel, PPT
Working knowledge of and experience with lead generation and CRM software such as Hubspot, Salesforce or other adjacent tools.
Excellent writing and editing and storytelling skills.
Exceptional interpersonal skills with the ability to build strong relationships, communicate effectively, and collaborate across all levels of the organization, both in person and with remote team members.
Solid organizational skills, with the ability to manage multiple projects, priorities and deadlines effectively.
Collaborative mindset with the ability to lead by influence.
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