Director of Proposition Marketing leading marketing strategy for legal software products at Access Group. Managing propositions and product marketing with a focus on revenue growth and customer value.
About the role
- Marketing Specialist at BetaNXT supporting strategic initiatives to drive growth and deepen engagement. Collaborating with sales teams to deliver compelling content and impactful campaigns.
Responsibilities
- Support the Director of Sales Enablement in the management of enterprise selling systems
- Create high impact presentations and RFP responses and manage sales outreach and communications that resonate with prospects and clients
- Support conference and event planning, execution and analysis as needed
- Collaborate with business SMEs to develop content ideas and capture information and unique industry perspectives
- Explore and support the implementation of AI-driven tools to accelerate content development and optimization
- Support enterprise go-to-market strategies with marketing programs targeted to key audiences and aligned to revenue goals
- Assist in lead generation programs, tying client and prospect engagement to sales efforts
- Develop collateral, as needed, for enterprise strategies in partnership with key stakeholders on Sales and Relationship Management teams
Requirements
- 2+ years in a marketing-focused role required
- Bachelor’s degree required
- Proficient in Microsoft Suite, including Word, Excel, PPT
- Working knowledge of and experience with lead generation and CRM software such as Hubspot, Salesforce or other adjacent tools.
- Excellent writing and editing and storytelling skills.
- Exceptional interpersonal skills with the ability to build strong relationships, communicate effectively, and collaborate across all levels of the organization, both in person and with remote team members.
- Solid organizational skills, with the ability to manage multiple projects, priorities and deadlines effectively.
- Collaborative mindset with the ability to lead by influence.
Benefits
- full benefits offering
- PTO
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