Marketing Intern supporting daily activities of the Baldwin Marketing team. Gaining hands - on experience in marketing and sales functions in a hybrid work environment.
About the role
- Senior Lifecycle Marketing Manager in Surfshark's Lifecycle Marketing team, ensuring customer engagement. Focus on shaping experiences from onboarding to loyalty in the cybersecurity space.
Responsibilities
- Design, build, experiment and refine global lifecycle automations for a specific lifecycle stage (e.g., Onboarding, Engagement);
- Use experimentation and data insights to prioritise enhancements, evaluate impacts, and foster continuous improvement of automations to constantly improve success KPIs;
- Dive deep into customer behavior data to identify patterns, pain points, and opportunities to drive engagement and conversion;
- Partner with product, data, research, and cross-functional teams to integrate lifecycle expertise into broader company initiatives;
- Champion innovative approaches to CRM campaigns and spearhead projects that advance lifecycle marketing strategies.
Requirements
- Experience in lifecycle marketing, product or a similar field (preferably in a subscription or app-based industry);
- Proven ability to deliver impact via owning, implementing and managing lifecycle automations (within any lifecycle stage);
- Entrepreneurial mindset to owning your lifecycle stage(s) and delivering constant improvement and impact;
- Data-driven approach to campaign analysis, testing and roadmap development;
- Strong organisational and project management skills to manage multiple campaigns and projects concurrently;
- Effective communication (upwards and downwards) and ability to collaborate across different functions and levels of the organisation;
- Experience with modern Lifecycle/CEP/CRM tools (e.g., Iterable, Braze, Clevertap, Klaviyo) and multi-channel campaigning (Email, Push, In-App, SMS, etc.).
Benefits
- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
- Tools of your choice: choose technical equipment and the tools you need to do your best;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- Premium Surfshark accounts: for you, your family, and friends;
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