Vice President of B2B Lifecycle Marketing driving marketing strategy to enhance merchant satisfaction. Leading a high - performing team to implement data - driven marketing approaches.
About the role
- Marketing Science Analyst analyzing consumer behavior and campaign performance for global brands. Collaborating with teams to develop statistical models and insights for informed business decisions.
Responsibilities
- Collect and analyze data related to consumer behavior, market trends, and campaign performance.
- Using proprietary tools and techniques to prep, mine and format customer data, analyze, produce models to develop insight dashboards and customer presentations.
- Develop and maintain statistical models that predict consumer behavior, campaign performance, and other key metrics.
- Collaborate as part of a team to drive analyses and insights, walking customers through dashboards and developing narratives that explain results and aid in more informed decisions and improved business performance.
Requirements
- Bachelor’s degree or above (ideal areas of study: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing)
- Recent graduates and those with 1-3 years of internship or professional work experience across any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer, and business applications.
- Strong working knowledge of Microsoft PowerPoint and Excel
- You demonstrate analytical principles, strong problem-solving skills and attention to detail.
- Experience working independently on analytical tasks, building, and optimizing ‘big data’ data pipelines, architectures, and data sets.
- Comfortable working with a team developing and presenting presentations using insights derived from analytics.
- Experience using data to solve business questions and drive business solutions.
- You bring strong written and verbal communication appropriate for a professional work environment.
Benefits
- paid holidays
- open PTO
- medical
- dental
- vision
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