Marketing Specialist developing integrated marketing strategies for Bernoulli Educação. Planning and executing campaigns, analyzing performance metrics, and driving educational initiatives.
About the role
- Director of Retention Marketing at REVOLVE creating data-driven strategies for customer retention. Overseeing CRM and lifecycle marketing initiatives in a dynamic fashion retail environment.
Responsibilities
- Develop and execute a comprehensive retention marketing strategy that enhances customer loyalty, increases repeat purchase rates, and reduces churn.
- Oversee email, SMS, push notification, and loyalty marketing programs to engage customers throughout their lifecycle.
- Utilize data-driven insights to create personalized customer journeys and dynamic content based on user behavior, demographics, and preferences.
- Track, analyze, and report on key retention metrics, including CLV (customer lifetime value), churn rate, repurchase frequency, and engagement rates.
- Lead A/B testing initiatives for messaging, timing, and creative elements to continuously improve campaign performance.
- Work closely with the merchandising, creative, product, and analytics teams to develop cohesive retention marketing strategies.
- Leverage surveys, reviews, and qualitative data to understand customer pain points and improve retention initiatives.
- Manage CRM tools and marketing automation platforms to enhance efficiency and scale retention efforts.
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 8+ years of experience in retention, lifecycle, or CRM marketing, preferably in e-commerce or fashion retail
- Strong understanding of segmentation, personalization, and customer lifecycle marketing strategies
- Proficiency in CRM platforms and marketing automation tools
- Experience analyzing customer data and using insights to drive marketing strategy
- Proven track record of driving revenue and customer retention through targeted marketing campaigns
Benefits
- hefty discount on items we carry – as in 50% or more off retail prices
- free weekly lunches
- pretty rad company parties
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