Marketing Partnership & Media Manager leading strategic partnerships in wellness and sports sectors at Meliá Hotels International. Driving collaborations and executing high - impact activations to enhance brand value.
About the role
- Retention Marketing Specialist at REVOLVE analyzes data and manages marketing strategies to bolster customer retention. Focuses on data-driven approaches and collaboration across teams in e-commerce.
Responsibilities
- Provide analysis to support email, mobile push messaging, SMS, the Loyalty Club, and other retention channels
- Write queries and scripts to serve personalized content in emails and mobile push messages
- Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results
- Provide actionable email and push strategy recommendations based on key performance metrics, A/B test results, and various data sources
- Perform customer segmentation and customer lifetime value analysis to support retention strategy
- Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.
- Help drive REVOLVE’s customer activation and retention strategy by using data to optimize lifecycle, batch, and transactional email campaigns
- Help develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts
- Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets
- Prepare, test and schedule daily email sends
- Test and schedule mobile push notifications
- Plan and implement A/B tests on campaigns
- Develop and project manage triggered email campaigns and personalization in batch-sent email campaigns
- Prepare and present weekly email scorecard
- Maintain email calendar and gather assets
- Check and troubleshoot email code with basic understanding of HTML and PHP – can be learned on-the-job
- Oversee and monitor email list segmentation and list growth
- Provide ad-hoc reporting and analytical support to marketing team as needed
- Perform market research and monitor competitor’s email programs
- Help with Loyalty program implementation and measurement
Requirements
- A BA/BS Degree is required
- 1+ years of analytical experience is a plus but not required
- MS/MSc/MEng in a quantitative field is a plus but not required
- Experience with SQL, Tableau, Google Analytics, Python preferred
- Basic programming skills in any language (java, vba, python, c++…) are a plus
- Experience with E-commerce marketing is a plus
- SQL and Database experience or training is a plus
Benefits
- hefty discount on items we carry – as in 50% or more off retail prices
- free weekly lunches
- pretty rad company parties
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