Responsable Marketing driving product strategy and overseeing marketing performance. Leading a dedicated team while collaborating closely with various departments.
About the role
- Shopper Marketing Specialist developing effective strategies for brands in retail channels. Focusing on execution and client collaboration to drive market share and visibility.
Responsibilities
- Comprender el rol estratégico de cada cliente en los canales de autoservicio.
- Desarrollar planes que generen valor para las marcas asignadas.
- Asegurar una ejecución efectiva en el punto de venta orientada a ganar en sell-out.
- Garantizar la ejecución de alto impacto de las actividades clave de Shopper Marketing.
- Desarrollar el plan integral de comunicación de las iniciativas hacia todo el canal.
Requirements
- 1 a 2 años de experiencia en desarrollo comercial, trade marketing, shopper marketing, ventas, cuentas claves o similares.
- Licenciatura en Ing Comercial, Ing. en Marketing o afines a carreras comerciales.
- Inglés intermedio (oral y escrito).
- Manejo de herramientas como Nielsen, ISCAM, Kantar, Office y SAP.
- Capacidad de análisis y traducción de insights en acciones.
- Habilidad para coordinar equipos y asegurar excelencia en ejecución.
Benefits
- Salud
- Desarrollo profesional
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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