CM
Marketing Manager overseeing plant marketing activities at CMC Steel in Tampa, FL. Leading marketing personnel and developing new business while ensuring adherence to company principles.
About the role
- Develop and execute comprehensive marketing strategies aligned with business goals: player acquisition, deposit/active user growth, retention, brand awareness, lifetime value (LTV).
- Plan, execute and optimise multi-channel campaigns (digital / paid search, display, social, influencer, affiliates/partners, email/CRM, on-site/promotions).
- Own the marketing budget: propose, implement, monitor and report on spend, ROI, CPA, lifetime value, and conversion metrics.
- Build and manage affiliate/partner programmes: recruit, negotiate, and optimise affiliate/partner relationships and offers.
- Set and track KPIs such as traffic volumes, registrations, first deposits, conversion rates, deposit/withdrawal trends, ARPU, churn, retention, ROI.
- Collaborate with the design, product, operations, compliance and data teams to ensure marketing creative, offers, promotions and tracking are aligned and performant.
- Ensure all marketing and promotional activity is fully compliant with Ontario (and any relevant) gaming regulations and internal policy.
- Conduct market research and competitor analysis: monitor competitive activity in the iGaming space, identify trends and opportunities, and adapt tactics accordingly.
- Lead promotional and campaign planning (e.g., tournaments, seasonal offers, VIP programmes) to drive engagement and retention.
- Present regular performance reports to senior leadership, with insights, learnings, and proposed action plans.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- 4+ years of experience in marketing roles, ideally in iGaming, online gambling, gaming, or other digital entertainment/fintech sectors.
- Proven track record of driving acquisition and retention for digital/online businesses (bonus: experience in regulated markets).
- Strong analytical mindset: comfortable working with data, tracking campaign performance, optimising spend, interpreting metrics like CPA, ROI, LTV, churn.
- Deep knowledge of digital marketing channels (paid search, display, social, affiliates, CRM) and best-practices.
- Excellent communication and collaboration skills; you’ll be working cross-functionally and presenting to leadership.
- Self-starter, able to operate in a fast-paced, lean environment where priorities can shift.
- Understanding of regulatory environment in gaming is a strong plus (compliance with advertising-standards, jurisdiction constraints).
Benefits
- Competitive salary and performance-based incentive scheme.
- Flexibility to work remote/hybrid from Ontario (or with strong alignment to the team/time-zone).
- Opportunity to significantly shape the marketing function at an operator building from the ground up.
- Close collaboration with senior leadership, product, data, finance, operations — high visibility role with real impact.
- A dynamic, entrepreneurial culture where ideas matter and execution is valued.
Job title
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