About the role

Marketing Manager responsible for executing full marketing lifecycle for iGaming operator. Leading strategies for player acquisition and engagement with compliance to gaming regulations.

Responsibilities

Develop and execute comprehensive marketing strategies aligned with business goals: player acquisition, deposit/active user growth, retention, brand awareness, lifetime value (LTV).
Plan, execute and optimise multi-channel campaigns (digital / paid search, display, social, influencer, affiliates/partners, email/CRM, on-site/promotions).
Own the marketing budget: propose, implement, monitor and report on spend, ROI, CPA, lifetime value, and conversion metrics.
Build and manage affiliate/partner programmes: recruit, negotiate, and optimise affiliate/partner relationships and offers.
Set and track KPIs such as traffic volumes, registrations, first deposits, conversion rates, deposit/withdrawal trends, ARPU, churn, retention, ROI.
Collaborate with the design, product, operations, compliance and data teams to ensure marketing creative, offers, promotions and tracking are aligned and performant.
Ensure all marketing and promotional activity is fully compliant with Ontario (and any relevant) gaming regulations and internal policy.
Conduct market research and competitor analysis: monitor competitive activity in the iGaming space, identify trends and opportunities, and adapt tactics accordingly.
Lead promotional and campaign planning (e.g., tournaments, seasonal offers, VIP programmes) to drive engagement and retention.
Present regular performance reports to senior leadership, with insights, learnings, and proposed action plans.

Bachelor’s degree in Marketing, Business Administration, or a related discipline.
4+ years of experience in marketing roles, ideally in iGaming, online gambling, gaming, or other digital entertainment/fintech sectors.
Proven track record of driving acquisition and retention for digital/online businesses (bonus: experience in regulated markets).
Strong analytical mindset: comfortable working with data, tracking campaign performance, optimising spend, interpreting metrics like CPA, ROI, LTV, churn.
Deep knowledge of digital marketing channels (paid search, display, social, affiliates, CRM) and best-practices.
Excellent communication and collaboration skills; you’ll be working cross-functionally and presenting to leadership.
Self-starter, able to operate in a fast-paced, lean environment where priorities can shift.
Understanding of regulatory environment in gaming is a strong plus (compliance with advertising-standards, jurisdiction constraints).

Competitive salary and performance-based incentive scheme.
Flexibility to work remote/hybrid from Ontario (or with strong alignment to the team/time-zone).
Opportunity to significantly shape the marketing function at an operator building from the ground up.
Close collaboration with senior leadership, product, data, finance, operations — high visibility role with real impact.
A dynamic, entrepreneurial culture where ideas matter and execution is valued.