Marketing Manager developing B2B marketing campaigns for Tagesspiegel Background. Collaborating on strategic initiatives and executing targeted communication strategies for licensing business.
About the role
- Marketing Manager driving brand awareness and business growth for Vistar Media. Leading regional marketing initiatives and executing campaigns to enhance Vistar's presence in Canada.
Responsibilities
- Lead all regional marketing activities for the Canadian market; responsible for delivering on CAN marketing KPIs.
- Proactively identify and execute regional marketing opportunities including partnerships, events and thought leadership initiatives that strengthen Vistar’s brand presence and drive measurable business impact.
- Serve as the main liaison between corporate marketing team and regional operational teams (demand sales, client services, supply, etc.) to define & execute regional-specific marketing priorities.
- Define and implement cross-channel marketing campaigns to support business and marketing objectives; develop supporting assets for various channels including email, website, paid advertising and social media.
- Partner with sales leadership to develop and execute marketing initiatives that drive growth among top clients and target accounts, supporting revenue and retention goals.
- Work with regional leadership & sales to develop positioning that matches market conditions and client priorities.
- Build and maintain all collateral and content for CAN-specific marketing initiatives, including pitch decks, vertical support, education materials, case studies, blog posts and more.
- Analyze market trends and customer insights to identify new opportunities.
Requirements
- 5+ years marketing experience working in media, advertising or ad tech.
- Skilled at building strong cross-functional relationships, particularly with commercial and sales teams
- Robust experience producing an array of marketing materials, including content, copy, sales enablement collateral and creative assets.
- Experience in B2B marketing and lead generation.
- Strong understanding of digital marketing tools and trends.
- Impressive verbal and written communication skills; ability to work with and present to all levels and functions of a company.
- Excellent analytical skills and experience with campaign performance analysis.
Benefits
- A positive work culture and a dynamic team environment
- Private Health Benefits (Dental included)
- RRSP contribution + matching
- An approachable and accessible C-Suite
- Life Insurance, Short term & Long term disability
- Global Employee Exchange Program
- Other voluntary plans
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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