Marketing Manager driving brand awareness and business growth for Vistar Media. Leading regional marketing initiatives and executing campaigns to enhance Vistar's presence in Canada.
Responsibilities
Lead all regional marketing activities for the Canadian market; responsible for delivering on CAN marketing KPIs.
Proactively identify and execute regional marketing opportunities including partnerships, events and thought leadership initiatives that strengthen Vistar’s brand presence and drive measurable business impact.
Serve as the main liaison between corporate marketing team and regional operational teams (demand sales, client services, supply, etc.) to define & execute regional-specific marketing priorities.
Define and implement cross-channel marketing campaigns to support business and marketing objectives; develop supporting assets for various channels including email, website, paid advertising and social media.
Partner with sales leadership to develop and execute marketing initiatives that drive growth among top clients and target accounts, supporting revenue and retention goals.
Work with regional leadership & sales to develop positioning that matches market conditions and client priorities.
Build and maintain all collateral and content for CAN-specific marketing initiatives, including pitch decks, vertical support, education materials, case studies, blog posts and more.
Analyze market trends and customer insights to identify new opportunities.
Requirements
5+ years marketing experience working in media, advertising or ad tech.
Skilled at building strong cross-functional relationships, particularly with commercial and sales teams
Robust experience producing an array of marketing materials, including content, copy, sales enablement collateral and creative assets.
Experience in B2B marketing and lead generation.
Strong understanding of digital marketing tools and trends.
Impressive verbal and written communication skills; ability to work with and present to all levels and functions of a company.
Excellent analytical skills and experience with campaign performance analysis.
Benefits
A positive work culture and a dynamic team environment
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