Marketing Specialist responsible for creating impactful marketing content and campaigns. Engaging diverse audiences in support of brand strategy and business development objectives.
About the role
- Marketing Manager driving lead generation and event strategies for GHGSat's emissions monitoring services. Collaborating with teams to support growth and awareness in B2B markets.
Responsibilities
- Develop and execute comprehensive lead generation strategies to support the sales team in meeting targets
- Utilize various marketing channels such as digital advertising, email campaigns, social media, and content marketing to generate high-quality leads.
- Identify new opportunities to increase leads across the funnel (TOFU/MOFU/BOFU). Examples include but are not limited to sponsorships, trade associations and publications, targeted ABM campaigns, email marketing, etc.
- Support Partnerships team to support marketing activities and drive partner lead gen
- Work with Growth Marketing and Marketing Ops to track campaigns and measure results
- Identify and collaborate with the sales team on trade shows/events, to prioritize ones to participate in; with a lens towards awareness, consideration, lead gen, revenue and ROI – providing analysis and recommendations on future participation
- Work closely with Events Manager to ensure flawless execution of events and provide them with the right information so we are putting our best foot forward
- Explore other types of events (i.e. webinars, executive roundtables, VIP events, etc.) to try to generate more meetings and opportunities
- Working with your sales counterparts, proactively identify tools and resources they can use to help increase new meetings, lead conversions and deal closings
- Work with PR to identify thought leadership content to improve brand awareness, especially pertaining to target market
- Lead the development of a library of customer stories, case studies, white papers, etc. that would be of interest to our target market
- Partner with Product Marketing to ensure that messaging, value propositions, one-pagers are aligned with the needs of the sales team as well as with the product team
- As a lean team we all roll our sleeves up to get the job done. Your willingness to chip in and help out is critical to the overall success of the team!
Requirements
- Proven experience (3-5 years) in an enterprise B2B marketing manager role, with a focus on lead generation, event management, and content creation - working with landfill operators, financial services, waste management or energy providers is preferred.
- Sound understanding of digital marketing channels, analytics tools, and CRM systems (e.g., Salesforce) to drive lead generation and track campaign performance.
- Effective communication and interpersonal abilities, with a knack for building relationships and influencing stakeholders across the organization.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
- Strong balance between creative thinker with a strategic mindset and a go getter to execute plans flawlessly.
- Email Marketing, Website Content and Branding experience a plus
- Ideally a Bachelor’s Degree in Marketing, Business Administration, or a related field
Benefits
- Competitive OTE + stock options for all full-time employees
- Health/Dental benefits
- Paid Time Off + floating statutory holidays
- Flexible work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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