Join marketing team at Bowtie Life Insurance as Senior Officer, leveraging marketing strategies and influencer relationships. Drive brand visibility and manage marketing projects effectively.
About the role
- Marketing Manager for Apex Service Partners managing marketing strategies and campaigns across local branches. Focus on brand awareness, community ties, and revenue growth through digital and traditional marketing.
Responsibilities
- Develop and implement comprehensive marketing strategies, including traditional and digital channels, to achieve defined branch objectives.
- Plan and execute integrated marketing campaigns, incorporating traditional and digital elements.
- Showcase expertise in digital marketing, including LSA, paid search, SEO, GBPs and aggregators to optimize online presence and reach target audiences.
- Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum MER and ROAS.
- Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
- Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
- Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
- Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a Marketing Manager with expertise in full funnel marketing, including brand awareness, digital lead gen and community engagement.
- Working knowledge of digital channels, including LSA, PPC, SEO, GBP and website management.
- Multi-location marketing is preferred.
- Experience planning and optimizing full funnel marketing budgets.
- Analytical mindset with the ability to interpret financial and marketing data and proactively use the data to achieve established MER and campaign ROAS.
- Excellent communication and interpersonal skills.
- Ability to effectively work across field personnel, internal marketing departments and external partners.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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