Lead marketing strategies for U.S. Oncology portfolio at Bristol Myers Squibb. Oversee brand management, market insights, and national/regional alignment.
About the role
- Marketing Manager collaborating across Sales and Marketing to drive strategy for Taiwan. Managing execution and leveraging marketing to meet sales objectives in the Taiwan market.
Responsibilities
- Collaborates closely across Sales and Marketing to drive strategy, planning and execution based on marketing plans that are aligned to the objectives for the Taiwan sales area.
- Owns strategic marketing, planning, project management & execution leveraging the full breadth of Marketing to deliver against the specific market requirements and opportunities.
- Contributes to the pipeline for Taiwan's business via marketing demand generation effort.
- Via holistic marketing strategy, tactics and execution influence and move customers from top to the bottom of the funnel – effectively embracing brand to demand initiatives
- Drive business growth by expanding footprint in existing customers led by product innovation and supporting growth via new customer acquisition.
- Act as the single point of contact to the sales leadership team in country or area and communicate the needs of Sales to our marketing teams, and vice versa.
- Collaborate cross-functionally across the marketing organization to create one joint marketing plan for the area that delivers the highest impact on pipeline and opportunity generation.
- Budget management, allocation guidance & ownership for the area.
Requirements
- Strong and tenured experience in B2B marketing leadership roles, preferably from technology organizations
- Extensive experience in marketing, with a deep understanding of the Country's ecosystem and with proven track record
- A Bachelor/Masters degree in marketing, business, communications, or a related field is required, with a strong foundation in B2B marketing principles and practices
- Based in Taiwan
- Located in close proximity to a NetApp office and required to work in the office a minimum of 2 days per week
Benefits
- None specified
Job title
Job type
Experience level
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Degree requirement
Location requirements
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