Hybrid Marketing Manager

at Memed

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Gerente de Marketing na Memed, responsável por liderar a estratégia de marketing e fortalecer a presença da marca no ecossistema de saúde.

Responsibilities

• Build and lead the Marketing function, defining strategy, processes and priorities for sustainable brand growth.
• Position the company as a reference in digital prescription and healthcare innovation, strengthening institutional authority and connections with the medical, pharmaceutical and technology ecosystems.
• Design and evolve the demand generation engine, orchestrating the full funnel — awareness, acquisition, activation and retention — with a focus on predictability and efficiency.
• Connect branding, performance and data, ensuring coherence between campaigns, content and business metrics.
• Define, monitor and optimize key metrics (CAC, LTV, ROI, lead pipeline, NPS), using data as the basis for strategic decisions.
• Lead CRM and automation strategies, improving the relationship journey with healthcare professionals, patients and partners.
• Manage media and digital performance channels, ensuring relevance and consistency across all communication fronts.
• Develop event and brand activation strategies, increasing presence and institutional authority at industry conferences, trade shows and forums.
• Work cross-functionally with Product, Growth, Sales and Customer Success, ensuring alignment on go-to-market initiatives.
• Build and inspire the Marketing team, cultivating a culture of autonomy, continuous learning and collaboration.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Advertising or a related field.
• Strong experience in strategic marketing and growth, preferably in technology, healthcare or digital businesses.
• Experience with B2C, B2B and B2B2C models.
• Ability to combine analytical thinking with brand sensitivity.
• Full-funnel mindset and strong command of performance and growth metrics.
• Ability to move between strategic and operational work, with a collaborative mindset and results orientation.
• Excellent communication skills, with the ability to influence across levels of the organization.
• Passion for healthcare innovation and building brands that have a real impact on the care journey.

Benefits

• Not disclosed