Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Gerente de Marketing na Memed, responsável por liderar a estratégia de marketing e fortalecer a presença da marca no ecossistema de saúde.
Responsibilities
- Build and lead the Marketing function, defining strategy, processes and priorities for sustainable brand growth.
- Position the company as a reference in digital prescription and healthcare innovation, strengthening institutional authority and connections with the medical, pharmaceutical and technology ecosystems.
- Design and evolve the demand generation engine, orchestrating the full funnel — awareness, acquisition, activation and retention — with a focus on predictability and efficiency.
- Connect branding, performance and data, ensuring coherence between campaigns, content and business metrics.
- Define, monitor and optimize key metrics (CAC, LTV, ROI, lead pipeline, NPS), using data as the basis for strategic decisions.
- Lead CRM and automation strategies, improving the relationship journey with healthcare professionals, patients and partners.
- Manage media and digital performance channels, ensuring relevance and consistency across all communication fronts.
- Develop event and brand activation strategies, increasing presence and institutional authority at industry conferences, trade shows and forums.
- Work cross-functionally with Product, Growth, Sales and Customer Success, ensuring alignment on go-to-market initiatives.
- Build and inspire the Marketing team, cultivating a culture of autonomy, continuous learning and collaboration.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, Advertising or a related field.
- Strong experience in strategic marketing and growth, preferably in technology, healthcare or digital businesses.
- Experience with B2C, B2B and B2B2C models.
- Ability to combine analytical thinking with brand sensitivity.
- Full-funnel mindset and strong command of performance and growth metrics.
- Ability to move between strategic and operational work, with a collaborative mindset and results orientation.
- Excellent communication skills, with the ability to influence across levels of the organization.
- Passion for healthcare innovation and building brands that have a real impact on the care journey.
Benefits
- Not disclosed
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Associate Manager coordinating marketing and loyalty programs in a corporate setting. Assisting in the implementation of global initiatives at various levels.
Marketing Manager at Phoenix Group shaping B2B marketing plans for adviser and workplace audiences. Collaborating across teams and ensuring marketing communication maximizes impact.
Junior Marketing Analyst supporting marketing operations at ECCOX. Involved in organizing campaigns, events, and reports to enhance brand positioning.
Marketing Operation Specialist focused on market function optimization and sales tool management in China. Collaborating with product managers and overseeing digital platform management responsibilities.
Marketing Analyst at Alta Vista Investimentos creating digital content and managing social media for the financial advisory firm. Focusing on engagement and building brand presence online.
Assist with planning, creating and publishing social media content. Engage with clients daily and present performance results.
undefined
Group Manager leading B2B paid acquisition marketing efforts at Superhuman. Overseeing strategy and execution across growth channels in a collaborative environment.
Student intern supporting daily operations and marketing activities at the MINI Pavilion in Munich. Engaging in local implementation of creative brand experiences in international marketing campaigns.