MJ
Maison JunotChef de Projet Marketing Digital
Digital Marketing Project Manager overseeing Junot's website and digital marketing strategies for premium real estate. Collaborating with commercial teams and agencies to enhance online visibility.
About the role
- Build and lead the Marketing function, defining strategy, processes and priorities for sustainable brand growth.
- Position the company as a reference in digital prescription and healthcare innovation, strengthening institutional authority and connections with the medical, pharmaceutical and technology ecosystems.
- Design and evolve the demand generation engine, orchestrating the full funnel — awareness, acquisition, activation and retention — with a focus on predictability and efficiency.
- Connect branding, performance and data, ensuring coherence between campaigns, content and business metrics.
- Define, monitor and optimize key metrics (CAC, LTV, ROI, lead pipeline, NPS), using data as the basis for strategic decisions.
- Lead CRM and automation strategies, improving the relationship journey with healthcare professionals, patients and partners.
- Manage media and digital performance channels, ensuring relevance and consistency across all communication fronts.
- Develop event and brand activation strategies, increasing presence and institutional authority at industry conferences, trade shows and forums.
- Work cross-functionally with Product, Growth, Sales and Customer Success, ensuring alignment on go-to-market initiatives.
- Build and inspire the Marketing team, cultivating a culture of autonomy, continuous learning and collaboration.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, Advertising or a related field.
- Strong experience in strategic marketing and growth, preferably in technology, healthcare or digital businesses.
- Experience with B2C, B2B and B2B2C models.
- Ability to combine analytical thinking with brand sensitivity.
- Full-funnel mindset and strong command of performance and growth metrics.
- Ability to move between strategic and operational work, with a collaborative mindset and results orientation.
- Excellent communication skills, with the ability to influence across levels of the organization.
- Passion for healthcare innovation and building brands that have a real impact on the care journey.
Benefits
- Not disclosed
Job title
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