Relationship Marketing Strategy positions at various levels for the RMS Team at Dentsu in New York. Aiming to drive innovation and impact through marketing strategies.
About the role
- Gerente de Marketing na Memed, responsável por liderar a estratégia de marketing e fortalecer a presença da marca no ecossistema de saúde.
Responsibilities
- Build and lead the Marketing function, defining strategy, processes and priorities for sustainable brand growth.
- Position the company as a reference in digital prescription and healthcare innovation, strengthening institutional authority and connections with the medical, pharmaceutical and technology ecosystems.
- Design and evolve the demand generation engine, orchestrating the full funnel — awareness, acquisition, activation and retention — with a focus on predictability and efficiency.
- Connect branding, performance and data, ensuring coherence between campaigns, content and business metrics.
- Define, monitor and optimize key metrics (CAC, LTV, ROI, lead pipeline, NPS), using data as the basis for strategic decisions.
- Lead CRM and automation strategies, improving the relationship journey with healthcare professionals, patients and partners.
- Manage media and digital performance channels, ensuring relevance and consistency across all communication fronts.
- Develop event and brand activation strategies, increasing presence and institutional authority at industry conferences, trade shows and forums.
- Work cross-functionally with Product, Growth, Sales and Customer Success, ensuring alignment on go-to-market initiatives.
- Build and inspire the Marketing team, cultivating a culture of autonomy, continuous learning and collaboration.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, Advertising or a related field.
- Strong experience in strategic marketing and growth, preferably in technology, healthcare or digital businesses.
- Experience with B2C, B2B and B2B2C models.
- Ability to combine analytical thinking with brand sensitivity.
- Full-funnel mindset and strong command of performance and growth metrics.
- Ability to move between strategic and operational work, with a collaborative mindset and results orientation.
- Excellent communication skills, with the ability to influence across levels of the organization.
- Passion for healthcare innovation and building brands that have a real impact on the care journey.
Benefits
- Not disclosed
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