Relationship Marketing Strategy positions at various levels for the RMS Team at Dentsu in New York. Aiming to drive innovation and impact through marketing strategies.
About the role
- Senior Marketing Analyst focused on automating marketing journeys and data strategy at Unicred. Collaborating with multiple teams to drive engagement and retention.
Responsibilities
- Develop, optimize and ensure excellence in automated marketing and relationship journeys, connecting strategy, data and technology to drive acquisition, engagement, activation, retention and monetization of cooperative members throughout the entire lifecycle.
- Plan, design and implement complex marketing automation journeys based on behavior, transactional data, lifecycle stages and advanced segmentations.
- Create flows oriented to business needs, including onboarding, cross-sell, upsell, re-engagement, churn prevention and loyalty strategies.
- Ensure consistency, personalization and adherence to CRM and 1:1 communication best practices.
- Serve as a technical and strategic reference for Marketing Automation within the team.
- Continuously map and review the cooperative member lifecycle, identifying communication opportunities that generate value.
- Collaborate with areas such as Marketing, Product, Martech and Data to define goals, KPIs and process improvements.
- Develop and maintain automations, segmentations, triggers and integrations within Salesforce (Marketing Cloud or equivalent).
- Ensure quality, governance, versioning and best practices in tool usage.
- Monitor automation performance, perform troubleshooting and implement continuous improvements.
- Produce reports with views on CAC, churn, LTV, cohort analysis and RFV.
- Track journey metrics and automation indicators (open rate, conversion, reach, engagement, funnel progression, revenue generated, etc.).
- Generate insights, identify bottlenecks and propose data-driven optimizations.
- Oversee A/B tests and experiments aimed at continuous improvement of journeys.
- Work closely and collaboratively with partner areas, vendors and internal stakeholders.
- Translate business needs into feasible technical requirements.
- Provide consultative support to the team and other areas in defining solutions and opportunities.
- Ensure compliance with privacy policies, LGPD (Brazilian Data Protection Law) and best practices for consent and communication.
- Ensure the quality of data used in segmentations and automations.
- Document processes, flows and technical standards.
Requirements
- Advanced mastery of Salesforce (especially Marketing Cloud and Data Cloud).
- Advanced knowledge of SQL for querying databases.
- Experience with API integrations and data management.
- Proven experience with CRM automations and Marketing Automation platforms.
- Deep understanding of concepts such as customer journey, lifecycle, behavioral automations, omnichannel, cross-sell and upsell.
- Strong analytical skills and a data-driven mindset.
Benefits
- Meal and food allowance: assistance for purchasing meals and groceries
- Home office / hybrid allowance: monthly stipend for employees working from home or in a hybrid model
- Childcare reimbursement: monthly reimbursement for daycare, preschool or nanny expenses
- Mobility allowance: financial support for transportation expenses
- Results Participation (PPR): strategic compensation characterized by employee participation in Unicred's results
- Group life insurance: financial protection and assistance to provide additional security and peace of mind
- Private pension plan: support to plan a more secure future, with company cost-sharing
- Health insurance: medical and hospital care coverage for you and your dependents
- Dental care: dental coverage for you and your dependents
- English Pass: digital English learning platform for personal and professional development
- Wellhub (Gympass): access to gyms and studios nationwide
- Zenklub: platform offering psychologists and self-development content for you and your dependents
- Holiday gift basket: provided so you can organize a special moment
- Birthday day off: one paid day off during your birthday month to celebrate
- Children’s birthday day off: one paid day off during your children’s birthday month to celebrate with family
- Maternity leave: 180 days (six months)
- Paternity leave: 20 days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Senior Director overseeing global commercialization initiatives for Sarclisa in Multiple Myeloma. Leading key market strategies and cross - functional team collaboration to enhance patient care.
Manager of Retail Marketing Operations handling marketing strategies for up to 25 auto dealerships. Driving customer loyalty, satisfaction, and operational excellence through tailored marketing initiatives.
EVP of Marketing overseeing international marketing strategy to drive demand for VistaJet and XO. Leading a multi - channel marketing organization with a focus on commercial impact and pipeline growth.
Analista de Marketing Pleno position focusing on media campaign management for lead generation. Based in Brazil, with hybrid work model and various benefits offered.
Marketing Performance Specialist managing SEM campaigns at Despegar in Buenos Aires. Analyzing performance metrics and collaborating with stakeholders for campaign success.
Intern supporting internal communication and cultural engagement at Sicoob. Producing content and assisting in corporate events, driving employee engagement.
Head of Lifecycle Marketing for Trade Nation overseeing customer journey and engagement strategies. Collaborating with Product, Data, Sales, and Compliance to drive measurable results.
HCP Marketing Director leading the marketing strategy and initiatives for Meningococcal Vaccines in the U.S. Collaborating cross - functionally to drive brand performance and optimize customer interaction strategies.
Performance - Marketing/Digital Manager role at Ledist, focusing on online marketing and performance campaigns. Join a dynamic team to maximize digital success for clients in the DACH region.