Head of Lifecycle Marketing for Trade Nation overseeing customer journey and engagement strategies. Collaborating with Product, Data, Sales, and Compliance to drive measurable results.
Responsibilities
Owning the end-to-end customer journey from first contact to ongoing trading.
Identifying friction points and designing practical interventions.
Aligning journeys to product realities such as onboarding, funding, platform use, and education.
Ensuring all communications reflect clear costs, clear risk messaging, and Trade Nation’s tone.
Running structured tests across key funnel stages.
Defining and tracking KPIs such as stage conversion, time-to-event, retention, and cohort value.
Providing clear weekly and monthly reporting to senior stakeholders.
Requirements
Proven experience owning lifecycle or CRM for a measurable activation funnel.
Strong hands-on CRM capability, ideally HubSpot, including segmentation and workflows.
Solid understanding of funnel metrics and experimentation; comfortable working with data and dashboards.
Experience working with Product, Data, Engineering, and Sales.
Good judgement in regulated communications and approvals.
Experience leading a small team and delivering through others.
Preferred requirements
Experience in trading, investing, fintech, or other regulated sectors.
Experience operating across multiple regions or entities.
Experience combining lifecycle automation with Sales follow-up.
Experience with in-app or push messaging and product analytics tools.
Benefits
Competitive salary, and discretionary annual bonus.
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