Relationship Marketing Strategy positions at various levels for the RMS Team at Dentsu in New York. Aiming to drive innovation and impact through marketing strategies.
About the role
- HCP Marketing Director leading the marketing strategy and initiatives for Meningococcal Vaccines in the U.S. Collaborating cross-functionally to drive brand performance and optimize customer interaction strategies.
Responsibilities
- Develop HCP strategies and marketing initiatives, continuously converting insights and learnings into actionable plans that drive brand performance.
- Direct advertising agencies in development of impactful resources aligned to brand strategy and lead internal review processes to ensure high-quality and rapid execution.
- Shape and lead the development of content for US Plan of Action (POAs) meetings and other Sales Force meetings including planning, execution, and follow-up engagement.
- Support Operational and Tactical plans that drive the short- and long- term HCP strategy.
- Coordinate with Global Commercial Analytics team members to design and implement primary HCP market research to gain customer insights.
- Use key secondary data and analytics to improve the understanding of our customers and business fundamentals.
- Develop KPI scorecard to track progress.
- Prioritize and evaluate account targeting list with contracting, account and sales leadership.
- Collaborate with Field Leadership to gain input to inform planning and enable effective execution of brand tactics.
- Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver overall revenue and profit objectives for Pfizer Vaccines.
- Collaborate with PGS and Finance to ensure supply plans are optimized based on expected demand.
- Support Mening win room, bringing in key findings from sales, accounts and contracting to inform future decision making.
- Support Mening forecast aligning with cross-functional partners and iterating based on key market events.
Requirements
- BA or BS required; MBA preferred.
- 8+ years commercial/marketing experience is required including US pharma experience.
- Preference for experience with vaccines or other buy/bill business models.
- Strong familiarity with US marketing landscape including HCPs and medical groups/integrated delivery networks.
- Strong strategic skill sets including effectiveness in identifying and addressing major strategic challenges.
- Adept at balancing short- and long-term priorities and manage multiple priorities effectively.
- Strong expertise at strategic and tactical thinking, with demonstrated ability to translate strategy and analysis to a tactical, executable level.
- Demonstrated innovation champion, seeks learnings from other brands and other industries to innovate and enhance launch plans.
- Preference for experience developing impactful digital strategies, campaigns and innovations built on an integrated personal and non-personal customer journey map.
- Established business acumen and pharma industry/vaccines business knowledge.
- Entrepreneurial mindset and ability to challenge status quo, make quick decisions, act with a sense of urgency and focus/prioritize efforts across the team and the organization.
Benefits
- Health benefits to include medical, prescription drug, dental and vision coverage.
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
- Paid vacation, holiday and personal days.
- Paid caregiver/parental and medical leave.
- Participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary.
- Eligibility to participate in our share based long term incentive program.
- Comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Director overseeing global commercialization initiatives for Sarclisa in Multiple Myeloma. Leading key market strategies and cross - functional team collaboration to enhance patient care.
Manager of Retail Marketing Operations handling marketing strategies for up to 25 auto dealerships. Driving customer loyalty, satisfaction, and operational excellence through tailored marketing initiatives.
EVP of Marketing overseeing international marketing strategy to drive demand for VistaJet and XO. Leading a multi - channel marketing organization with a focus on commercial impact and pipeline growth.
Analista de Marketing Pleno position focusing on media campaign management for lead generation. Based in Brazil, with hybrid work model and various benefits offered.
Senior Marketing Analyst focused on automating marketing journeys and data strategy at Unicred. Collaborating with multiple teams to drive engagement and retention.
Marketing Performance Specialist managing SEM campaigns at Despegar in Buenos Aires. Analyzing performance metrics and collaborating with stakeholders for campaign success.
Intern supporting internal communication and cultural engagement at Sicoob. Producing content and assisting in corporate events, driving employee engagement.
Head of Lifecycle Marketing for Trade Nation overseeing customer journey and engagement strategies. Collaborating with Product, Data, Sales, and Compliance to drive measurable results.
Performance - Marketing/Digital Manager role at Ledist, focusing on online marketing and performance campaigns. Join a dynamic team to maximize digital success for clients in the DACH region.