About the role

Analista de Marketing Pleno position focusing on media campaign management for lead generation. Based in Brazil, with hybrid work model and various benefits offered.

Responsibilities

Plan, set up, and optimize paid media campaigns on platforms such as Meta Ads, Google Ads, Programmatic and others;
Focus on lead acquisition, analyzing cost per lead, cost to acquire members, lead quality and impact on the funnel;
Develop and execute media strategies covering all funnel stages, ensuring consistency between messaging, audience, budget allocation and objectives;
Monitor performance indicators and metrics daily, proposing continuous data-driven optimizations;
Design A/B tests and experiments for creatives, targeting, CTAs and formats;
Collaborate with Copy, Design and Automation teams to ensure alignment between narrative, creative assets and campaign objectives;
Prepare analytical reports with clear insights, recommendations and opportunities for improvement;
Support budget planning, fund allocation and investment forecasting;
Monitor trends, benchmarks and market best practices to continuously evolve the strategy.

Solid experience managing paid media campaigns, especially focused on performance and lead generation;
Proficiency in SQL for reporting and analysis;
Strong command of major ad platforms: Meta Ads, Google Ads (Search, Display, YouTube, Performance Max), Programmatic / DSPs;
Deep knowledge of metrics such as CPL, CAC, CPA, CTR, ROAS, CPC, relevance and traffic quality;
Analytical ability to analyze data, read dashboards and interpret results;
Experience with full-funnel strategies and optimization driven by business objectives;
Basic knowledge of CRM, landing pages, UTMs, tracking and the acquisition journey;
Experience running campaigns for financial products or services with longer decision cycles;
Familiarity with tools such as GA4, Looker Studio, Tag Manager, marketing automation and CRO;
Experience with growth routines, attribution modeling and hypothesis testing;
Certifications in Google Ads, Meta Blueprint or similar (advantageous);
Analytical mindset with a results orientation;
Strong communication skills and the ability to translate performance into clear insights;
Proactivity, organization and ability to prioritize;
Experience collaborating with multidisciplinary teams (CRM, Content, Design, Product).

Meal and food allowance: assistance for purchasing meals and groceries
Home office / hybrid allowance: monthly stipend for those working from home or in a hybrid model
Daycare / babysitter reimbursement: monthly reimbursement for daycare, early education or babysitter expenses
Mobility allowance: financial support for transportation expenses
Profit Sharing (PPR): strategic compensation based on participation in company results
Group life insurance: financial protection and assistance for added security and peace of mind
Private pension plan: support to plan for a more secure future, with company co-contribution
Health insurance: medical and hospital coverage for you and your dependents
Dental insurance: dental coverage for you and your dependents
English Pass: digital English learning platform for personal and professional development
Wellhub (Gympass): access to gyms and studios across the country
Zenklub: platform offering psychologists and self-development content for you and your dependents
Holiday gift basket: provided so you can enjoy a special seasonal gift
Birthday day off: one day off in your birthday month to celebrate
Child's birthday day off: one day off in your child’s birthday month to celebrate with family
Maternity leave: 180 days (six months)
Paternity leave: 20 days