About the role

  • EVP of Marketing overseeing international marketing strategy to drive demand for VistaJet and XO. Leading a multi-channel marketing organization with a focus on commercial impact and pipeline growth.

Responsibilities

  • Own the international marketing strategy, with clear alignment to commercial and revenue objectives
  • Define, implement, and continuously optimize marketing KPIs across regions, including pipeline contribution, lead quality, conversion rates, CAC, ROI, and customer expansion
  • Drive quarterly, monthly, and weekly performance reviews, holding teams accountable to agreed targets and outcomes
  • Partner closely with Sales Leadership to co-own pipeline targets, revenue contribution, and conversion performance
  • Ensure marketing plans directly support sales priorities, market entry strategies, and growth initiatives
  • Lead cross-functional planning to drive demand for VistaJet and XO with both new prospects and existing customers globally
  • Own marketing budgets, ensuring disciplined investment, ROI tracking, and reallocation based on performance
  • Monitor international competitors, evaluate commercial positioning, and develop counterstrategies that protect and grow market share
  • Lead and develop international senior marketing leaders, building capability and ensuring strong succession planning
  • Drive a high-performing, accountable culture where teams understand their impact on commercial outcomes and are empowered to achieve KPIs
  • Lead the briefing, execution, and optimization of international marketing campaigns with clear commercial objectives and revenue impact
  • Ensure all campaigns are built with defined success metrics, attribution models, and measurement of ROI
  • Partner with Sales to align on priorities across funnel stages, ensuring initiatives drive pipeline growth and winnable deals
  • Drive the creation of differentiated, high-impact marketing strategies and assets that support conversion and deal acceleration
  • Establish a culture of test-and-learn, using data to continuously improve efficiency, effectiveness, and commercial outcomes
  • Champion innovative, multi-channel marketing approaches to maximise the effectiveness of marketing investment and adapt to evolving international markets

Requirements

  • 10+ years of senior marketing experience with direct accountability for commercial and revenue outcomes
  • Proven track record of building and leading high-performing, KPI-driven marketing teams in international, growth-oriented companies
  • Exceptional leader and communicator, able to inspire teams while holding them accountable to high standards
  • Highly analytical and results-oriented, with the ability to translate data into decisive action
  • Strategic yet hands-on; comfortable operating at both executive and execution levels
  • Strong expertise in demand generation, pipeline management, and revenue attribution
  • Deep understanding of commercial performance measurement and HNWI global market dynamics
  • Experience in Luxury Marketing, Aviation and Private Aviation is preferrable but not required

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Job title

Executive Vice President – Marketing

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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