CM
Marketing Manager overseeing plant marketing activities at CMC Steel in Tampa, FL. Leading marketing personnel and developing new business while ensuring adherence to company principles.
About the role
- Lead and mentor two Marketing Coordinators, delegating assignments, setting expectations, and following up to ensure accuracy and timely completion.
- Develop and implement SEO and AEO strategies to increase visibility, traffic, and conversions.
- Oversee marketing onboarding for new properties and ensure successful campaign launches.
- Manage and optimize paid media campaigns (PPC, social, email) and campaign budgets.
- Oversee marketing invoices and ensure accurate budget tracking.
- Ensure all campaigns and materials meet brand standards and are aligned with company objectives.
- Collaborate with Operations, Regional Management, and the Asset Management team to drive property-level growth.
- Provide regular reporting on campaign performance, with clear insights and actionable recommendations.
- Support cross-team initiatives and provide occasional assistance to the residential marketing side as needed.
- Lead digital marketing initiatives that drive awareness, engagement, and occupancy across the nationwide portfolio of self-storage properties.
Requirements
- Bachelors degree in Marketing, Business, Communications, or related field required.
- 5+ years of relevant digital marketing experience with proven success in SEO, AEO, PPC, social media, and email marketing.
- Strong knowledge of analytics tools (Google Analytics, BI tools like DOMO or Tableau).
- Google Ads and Google Analytics certifications preferred.
- Experience managing and developing teams.
- Skilled in Excel, Photoshop, and content development (Adobe Creative Cloud a plus).
- Strong analytical, problem-solving, and project management skills.
- Excellent verbal and written communication skills.
- Strong organizational and project management skills.
- Proactive, self-starter, goal oriented, with the ability to work independently.
- Commitment to ensuring campaigns and content consistently meet brand standards.
Benefits
- Generous Paid Time Off earn 3 weeks per year starting on your hire date
- 10 Paid Holidays per year
- $7,800 contributed annually toward Health Benefits: Medical, Dental, Vision
- Paid Ongoing Professional Development & Training
- Company-Paid Life Insurance coverage up to $50,000 per employee (Basic Life & AD&D)
- Basic Life & AD&D 3x Annual Base Salary for Supervisory Level and Above
- 401(k) Plan with employer match
- Rewards & Recognition programs (Managers Quarterly & Yearly Outstanding Achievement Awards, Core Values Award, Years of Service, Wall of Fame)
- Company-Sponsored Events throughout the year (holiday parties & gifts, company picnic, team-building, etc.)
- Huge potential for career mentorship, growth, and advancement
- Discretionary bonus opportunities based on performance and company factors
- At-Will Employment & Equal Opportunity Employer
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