HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Assist the marketing automation team in the setup and management of marketing automation platforms.
- Assist in creating and optimizing email marketing campaigns, including designing email templates, writing copy, and scheduling campaigns.
- Assist in building targeted marketing campaigns based on customer behaviors and preferences.
- Monitor campaign performance and analyze key metrics to optimize campaign effectiveness.
- Assist in creating and updating marketing collateral, landing pages, and other digital assets.
- Collaborate and assist the marketing team in coming up with strategies for lead generation and customer engagement.
- Conduct research on industry trends, competitor activities, and customer insights to inform marketing strategies.
- Provide administrative support for marketing projects and initiatives as needed.
Requirements
- A bachelor's degree in IT is required.
- Strong interest in digital marketing, marketing automation, and data analytics.
- Understanding of basic marketing principles and concepts.
- Familiarity with marketing automation platforms such as Zoho, HubSpot, FreshWorks, Salesforce, MailChimp, Apollo, Marketo, or similar tools is a plus.
- Excellent written and verbal communication skills.
- Detail-oriented with strong organizational and time management skills.
- Ability to work effectively in a team environment and collaborate with cross-functional teams.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Benefits
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
HB
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