Field Marketing Specialist supporting real estate agents in Pittsburgh, PA, using Coldwell Banker’s programs and technology. Focusing on marketing strategy to enhance agent business.
About the role
- Regional Marketing Manager responsible for executing strategic marketing plans in commercial construction. Leading a team and managing multiple marketing initiatives across the Bay Area.
Responsibilities
- Develop and lead the execution of a comprehensive annual marketing plan that defines strategic priorities, aligns with business objectives, and drives growth across key markets.
- Manage a growing team of 4+ creative marketers. Oversee workload allocation, project management, and team leadership in the Bay Area, ensuring optimal resource utilization. Mentor Marketing personnel to support career growth, foster cross-regional collaboration, and cultivate an entrepreneurial, high-performance culture.
- Must have a strong drive to help teams win work!Guide proposal and interview strategy development by providing coaching and creativity. Assign pursuit responsibilities based on team members’ strengths to maximize impact and efficiency. Provide quality control and ensure the timely delivery of all marketing materials. Establish parameters for post-opportunity analysis to extract learnings and support client re-engagement.
- Oversee the maintenance and accuracy of Skyline’s CRM with a focus on contacts, leads, opportunities and projects while working with the Operations and Business Development teams to create reports and dashboards that will move the business forward.
- Collaborate with the national team to inform the social media content strategy with Bay Area–specific insights, aligning content themes with regional growth priorities and market opportunities.
- Partner with the broader team to brainstorm and execute content marketing strategies rooted in regional market trends, industry momentum, and timely, high-impact topics. Tell the stories of our projects and our teams through videos, case studies and photography, while heavily coordinating vendors and teams to meet schedule deadlines.
- Create and publish region-specific content onto the website to showcase key messaging and ensure alignment with Bay Area priorities and brand standards.
- Responsible for leading the market presence and media relations by executing press releases and award submissions as well as tracking coverage to ensure communication initiatives receive visibility and promotion.
- Work with Sales, Operations and HR to create and manage a calendar of industry, client and recruiting events. Coordinate strategy, invitations, swag, venues, promotion, food and beverage to see events through to completion.
- Ensure consistent branded merchandise, signage, content and messaging internally and externally.
Requirements
- 7+ years of experience, A/E/C industry experience preferred
- A people person with excellent customer service skills & a positive attitude
- A strategic, future-focused thinker
- Strong writing, editing, and presentation skills required
- Expert skills in InDesign, Photoshop, Illustrator with a strong eye for clean design
- CRM experience
- Proficiency in platforms such as OpenAsset, HubSpot, ClickUp, WordPress, SurveyMonkey, etc. strongly preferred.
Benefits
- Employee Stock Ownership Plan (ESOP)
- Discretionary Bonus plan
- Competitive Medical Insurance plan options including an HSA plan with Company deductible contributions
- Dental Insurance
- Vision Insurance
- 401K Plan Matching
- Unlimited PTO
- Life Insurance
- Flexible Spending Account (FSA)
- Gym reimbursement program
- Ability to enroll in various voluntary benefits ( Pet Insurance, Identity Theft Protection, Child/Elderly Care Support, Legal Assistance and more.)
- Cell phone reimbursement
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