Marketing Manager creating custom marketing strategies for National Account and Group Retiree Services. Engaging with client partners to coordinate communication materials and develop marketing plans.
About the role
- Marketing Manager at Maker Lab driving B2B growth in Vietnam through localized marketing strategies and effective campaign execution. Requires extensive experience in campaign management and stakeholder coordination.
Responsibilities
- Develop and execute comprehensive local market strategies by localising regional marketing plans for the Vietnamese market.
- Own the end-to-end management and execution of at least one medium brand campaign and one mid-market lead generation campaign.
- Lead budget management, performance tracking, and agency coordination to ensure all initiatives are executed efficiently and meet established goals.
- Support high-impact events, including one large-scale event, one medium-scale event, and 2–4 smaller local activations.
- Manage scenarios related to budget, resource allocation, and justification in consultation with senior leadership.
- Drive cross-functional stakeholder coordination across regional, local, and external agency teams to ensure seamless campaign alignment and execution.
- Regularly report on campaign performance, surfacing key insights and translating results into actionable learnings to shape future strategy.
- Champion marketing campaign excellence, ensuring all initiatives are impactful, innovative, and deliver measurable results.
Requirements
- 8+ years of relevant experience in a similar marketing field, with a strong focus on campaign management, execution, and strategy development.
- Proven expertise in localised campaign management within the Vietnamese market is essential.
- Strong track record of successfully managing and executing complex cross-functional marketing projects within budget and on tight timelines.
- Exceptional organisational skills and meticulous attention to detail, with the ability to oversee multiple projects concurrently.
- Experience in managing and coordinating external agencies (creative, media, or event agencies).
- Demonstrated ability to maintain positive relationships with agencies, colleagues, and suppliers across different cultures and functions.
- A proactive, self-starter mindset capable of taking initiative and working autonomously in a fast-paced, high-growth environment.
- Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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