Acquisition Marketing Manager driving profitable growth for Retail Deposits business at M&T Bank. Shaping and executing integrated marketing strategies for consumer deposit products, ensuring customer acquisition.
About the role
- Marketing Manager at Nio leading B2C customer acquisition efforts. Focused on strategic planning and optimizing market opportunities through data analytics.
Responsibilities
- Lead the B2C acquisition team.
- Build new levers to increase the acquisition of new customers, maximizing the profitability of acquisition cohorts.
- Diagnose market opportunities for differentiated acquisition strategies.
- Develop strategic acquisition plans for priority areas.
- Test and scale new market-entry approaches in complex markets.
- Monitor acquisition KPIs and optimize investment allocation.
- Coordinate initiatives across multi-skilled teams including Sales, Channels, Communications and Product.
Requirements
- Proven experience in acquisition marketing, preferably in telecom.
- Strong analytical skills.
- Experience with geo-targeted campaigns.
- Leadership skills and experience managing multidisciplinary projects.
- Excellent communication and negotiation skills with internal and external stakeholders.
- Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
Benefits
- Meal and/or Food Allowance
- Transportation Allowance
- Health Insurance
- Dental Insurance
- Life Insurance
- Private Pension Plan
- Profit-Sharing Program (PPR)
- Pharmacy Assistance
- Childcare Assistance
- Flexible Working Hours
- V.tal Benefits Club
- Extended Maternity Leave (6 months)
- Extended Paternity Leave (20 days)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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