Marketing Manager at Nio leading B2C customer acquisition efforts. Focused on strategic planning and optimizing market opportunities through data analytics.
Responsibilities
Lead the B2C acquisition team.
Build new levers to increase the acquisition of new customers, maximizing the profitability of acquisition cohorts.
Diagnose market opportunities for differentiated acquisition strategies.
Develop strategic acquisition plans for priority areas.
Test and scale new market-entry approaches in complex markets.
Monitor acquisition KPIs and optimize investment allocation.
Coordinate initiatives across multi-skilled teams including Sales, Channels, Communications and Product.
Requirements
Proven experience in acquisition marketing, preferably in telecom.
Strong analytical skills.
Experience with geo-targeted campaigns.
Leadership skills and experience managing multidisciplinary projects.
Excellent communication and negotiation skills with internal and external stakeholders.
Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
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