Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
About the role
- Marketing Manager focused on driving ABM programs and campaigns at Recurly. Collaborating with sales and partner teams to enhance regional presence in Medellín.
Responsibilities
- We’re looking for a Marketing Manager with 1-3 years of experience to drive regional marketing initiatives and demand generation ABM programs.
- Based in our Medellín office, you’ll work closely with sales, demand generation, and partner teams to execute high-impact marketing campaigns that generate pipeline, accelerate deals, and strengthen Recurly’s presence in the region.
- Create and execute a US ABM field marketing plan aligned with sales goals, market trends, and demand generation objectives for US ABM target accounts.
- Launch targeted, multi-channel campaigns (including ABM, webinars, and localized content) to support pipeline growth.
- Collaborate closely with the sales team to provide marketing resources, insights, and support that help accelerate deal velocity.
- Tailor messaging, content, and campaigns to US buyer personas, ensuring relevance and resonance in different industries.
- Measure the effectiveness of field marketing activities using key performance indicators, providing data-driven insights to optimize future efforts.
- Oversee regional marketing budgets, negotiate vendor contracts, and ensure cost-effective campaign execution.
- Run full-funnel ABM campaigns using email, ads, and outbound, guided by intent data to engage key accounts across stages.
Requirements
- ✅ 1-3+ years of experience in B2B field marketing, demand generation, or regional marketing, preferably in SaaS, FinTech, or Subscription Management.
- ✅ Strong background in executing ABM campaigns, partner marketing, and sales-driven marketing programs.
- ✅ Experience working closely with sales teams to develop integrated marketing plans that drive measurable pipeline impact.
- ✅ Knowledge of US markets, with the ability to localize campaigns and understand regional business nuances.
- ✅ Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, 6sense or Demandbase, etc.).
- ✅ Ability to work in a fast-paced, high-growth environment with a data-driven mindset and strong project management skills.
- ✅ Exceptional communication and collaboration skills to work cross-functionally with global teams.
Benefits
- As a full-time employee, we offer competitive benefits programs and perks designed to fit your needs and the needs of your family.
- Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]
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