Hybrid B2B Marketing Leader – Employer Benefits

at Progressive Leasing

• Job title: B2B Marketing Leader – Employer Benefits
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Atlanta, United States

About the role

• B2B Marketing Leader managing demand generation strategies for fintech solutions. Collaborating with sales and account management to drive growth through effective marketing campaigns.

Responsibilities

• Own demand generation strategy across digital, paid, email, content, and events
• Optimize lead acquisition, conversion, and pipeline velocity
• Manage and improve MQL performance
• Work closely with the head of marketing to refine our GTM, messaging, and value proposition and frameworks aligned to ICP and buyer personas
• Refine existing nurture journeys, client journey mapping, and create appropriate segmentation strategies
• Develop and oversee B2B marketing campaigns that drive measurable results including defining success metrics and setting a clear reporting cadence
• Lead end-to-end campaign development (strategy → execution → measurement)
• Ensure integrated execution across channels (digital, content, paid, partner)
• Oversee campaign reporting and performance optimization
• Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
• Establish clear performance dashboards tied to revenue outcomes
• Continuously test and optimize campaigns for efficiency and effectiveness
• Use AI‑enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency — so we can move quickly without sacrificing quality

Requirements

• 8-10 + years of B2B/client marketing experience (bonus if within fintech, financial services, benefits, or employer‑focused products)
• Proven experience leading demand generation and pipeline growth
• Strong understanding of integrated marketing strategy
• Data-driven mindset with strong analytical skills
• Proficient in Salesforce and Marketo
• Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging
• Organized, detail‑oriented, and able to manage multiple workstreams at once
• Bachelor’s degree in business or a closely related field, or equivalent relevant experience

Benefits

• Hybrid work model (Onsite/Offsite)
• Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
• 401k Retirement Plan
• Paid Time Off
• Career Development
• Employee Purchase Program