Lifecycle Marketing Specialist developing personalized journeys for accountants and bookkeepers at Xero. Collaborating with teams and leveraging marketing channels to drive engagement.
About the role
- Marketing Integration Project Lead ensuring successful migration of marketing systems for US and UK brands in a hybrid position. Collaborating with teams to maintain marketing capabilities through system transitions.
Responsibilities
- Ensure that Marketing's complex and long-standing requirements are captured and delivered as part of the subscriptions platform migration program.
- Work in partnership with the US Program Manager and your fellow Marketing Integration Lead to ensure that both US and UK brands migrate, with no loss of marketing capability or customer value.
- Unpick the history of promotional codes, campaigns, discounts and marketing mechanics and to translate these into requirements for the new platform.
- Ensure that marketing teams across markets can continue to engage customers once migrated.
- Coordinate across Marketing, Subscriptions, Product, Brand and third-party vendors, ensuring that Marketing's needs are understood at every stage of delivery.
- Identify opportunities for improvement and efficiencies with the step-change in system capability.
- Be a dedicated marketing process lead for the US within the subscriptions migration program.
- Audit and catalog existing promotional code structures, discounts, campaigns and marketing activities across legacy platforms - CDS in the USA.
- Identify redundant or duplicate codes and work with Marketing teams to rationalize before migration.
- Map legacy codes, rules and campaign set-ups into the new system and our proprietary middleware, identifying gaps and working with Product and Engineering on solutions.
- Capture, document and validate detailed marketing requirements through workshops and partner meetings.
- Translate complex marketing mechanics into clear business and technical requirements for delivery teams, where needed.
- Work with the Program Director, Program Manager and the UK Marketing Integration Lead to ensure marketing delivery is aligned with the global roadmap.
- Define business rules for promotions (duration, renewal behavior, stacking rules, channel restrictions) in the new system.
- Design and coordinate test scenarios covering promotional set-up, redemption, renewals, refunds and edge-cases.
- Oversee the migration of marketing-related data into the new system, ensuring historical usage is maintained where required.
- Be the contact for Marketing partners, providing clear updates on progress, issues and timelines.
- Prepare Subscription Operations and Marketing teams for new processes and workflows in the new system, ensuring a smooth transition into BAU.
- Deliverables include a defined and validated set of marketing requirements, rationalized inventory of promotional codes, and documentation for Marketing teams.
Requirements
- 8+ years of experience working at the intersection of marketing and technology in subscription-based businesses.
- 8+ years of experience working hands-on with marketing systems and CRM.
- Capture and document complex requirements from diverse partners.
- Familiarity with promotional code structures, campaign mechanics and customer acquisition/retention strategies.
- Partner management and facilitation skills, with the and collaborate across departments.
- Experience working with technical teams and translating marketing needs into applicable requirements.
- Excellent partner management
- Experience delivering marketing and CRM projects at scale
- Establish yourself within the business, understand the landscape and make decisions
Benefits
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programs
- Opportunity to purchase shares in Future, with our Share Incentive Plan
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Degree requirement
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