Hybrid Lifecycle Marketing Specialist

Posted 2 hours ago

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About the role

  • Lifecycle Marketing Specialist developing personalized journeys for accountants and bookkeepers at Xero. Collaborating with teams and leveraging marketing channels to drive engagement.

Responsibilities

  • supporting the global engagement strategy for accountants and bookkeepers
  • creating personalised, orchestrated journeys
  • leveraging various marketing channels to drive customer conversion
  • collaborating with business and technical stakeholders
  • focus on end-to-end development of lifecycle projects within Salesforce Marketing Cloud
  • analysing journey performance and experiment results

Requirements

  • customer-centric mindset with the ability to identify and deliver value
  • experience with marketing automation platforms
  • experience juggling multiple projects
  • strong analytical skills with Google Analytics or internal dashboards
  • innovative thinker in a fast-paced environment
  • strong communication skills

Benefits

  • hybrid working arrangements

Job title

Lifecycle Marketing Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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