Lifecycle Marketing Specialist developing personalized journeys for accountants and bookkeepers at Xero. Collaborating with teams and leveraging marketing channels to drive engagement.
Responsibilities
supporting the global engagement strategy for accountants and bookkeepers
creating personalised, orchestrated journeys
leveraging various marketing channels to drive customer conversion
collaborating with business and technical stakeholders
focus on end-to-end development of lifecycle projects within Salesforce Marketing Cloud
analysing journey performance and experiment results
Requirements
customer-centric mindset with the ability to identify and deliver value
experience with marketing automation platforms
experience juggling multiple projects
strong analytical skills with Google Analytics or internal dashboards
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