CM
Marketing Manager overseeing plant marketing activities at CMC Steel in Tampa, FL. Leading marketing personnel and developing new business while ensuring adherence to company principles.
About the role
- Develop and manage dashboards tracking campaign performance, subscriber acquisition, and retention.
- Conduct deep-dive analyses of marketing channels (paid, owned, earned) to identify ROI drivers.
- Implement attribution models to measure campaign and channel effectiveness.
- Partner with CRM to design audience segments and evaluate lifecycle performance.
- Provide forecasting and scenario modeling for marketing spend and subscriber growth.
- Deliver regular reporting (weekly/bi-weekly/monthly) with clear insights and recommendations for head of marketing and leadership.
- Create post-campaign recaps combining quantitative performance with strategic insights.
- Collaborate with Product and Market Research teams to align methodologies and ensure accuracy.
- Present insights, translating technical findings into clear business implications.
Requirements
- 5+ years of experience in business intelligence, marketing analytics, or data strategy, preferably in streaming, media, or consumer tech.
- Advanced proficiency with SQL, data visualization tools (Tableau, Looker, Power BI), and analytics platforms (Google Analytics, Amplitude, Mixpanel).
- Strong understanding of marketing KPIs (CPSU, CAC, LTV, ROAS, churn, engagement).
- Experience with attribution modeling and marketing performance measurement.
- Excellent analytical, problem-solving, and communication skills.
- Ability to translate complex data into simple, actionable insights for marketing stakeholders.
- Experience supporting paid media, CRM, and lifecycle marketing teams (preferred).
- Knowledge of A/B testing, experimentation design, and marketing optimization frameworks (preferred).
- Familiarity with subscription businesses and funnel analytics (preferred).
- Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or related field required; advanced degree preferred.
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