Hybrid Marketing Generalist

at FlexGen

• Job title: Marketing Generalist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, United Kingdom

About the role

• Marketing Generalist supporting global marketing initiatives for FlexGen while localizing messaging for UK and EMEA markets. Collaborating across teams to execute marketing strategies and campaigns.

Responsibilities

• Localize and adapt US-based content for UK and EMEA markets
• Create and edit marketing collateral (brochures, one-pagers, case studies, blog posts, email copy)
• Coordinate with freelance or in-house designers and copywriters as needed
• Plan and execute regional demand generation campaigns across email, social, PPC, and webinars
• Support product launches, ensuring global messaging aligns with global positioning
• Manage International-specific web pages and support SEO, PPC, and social media
• Track and report performance metrics (Google Analytics, HubSpot)
• Support planning and execution of trade shows, webinars, and regional industry events
• Manage logistics (vendors, venues, shipping, staffing, follow-up campaigns) in partnership with global teams
• Represent FlexGen onsite to ensure smooth execution
• Build relationships with industry associations, media outlets, and partners
• Collect post-event feedback and manage lead follow-up
• Research industry trends, competitors, and customer needs in the UK and EMEA region
• Provide feedback to product and marketing teams to inform strategy

Requirements

• Bachelor's degree in Event Planning, Hospitality, Marketing, or a related field
• 2-4 years of experience in event planning or coordination, particularly in field or offsite events
• Excellent organizational skills and ability to manage multiple tasks simultaneously
• Strong communication skills, both written and verbal
• Ability to work well under pressure and adapt to changes in a fast-paced environment
• Proficient in event management software (e.g., Cvent, Eventbrite), Monday, Microsoft Office Suite, and/or Google Workspace
• Attention to detail and problem-solving skills
• Flexible to travel and support events; comfortable working evenings/weekends when required.
• Ability to stand for extended periods and lift up to 30 pounds

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
• Complies with applicable state and local laws governing nondiscrimination in employment.
• Periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.