Head of Marketing for Segments and Retail Products shaping customer - led strategies at ANZ. Leading marketing initiatives for growth in Australia Retail, balancing product portfolios and customer insights.
About the role
- Marketing Director leading EMEA marketing initiatives for Horizontal Digital. Driving strategy and execution from Dubai, managing a team and focusing on growth across Europe and the Middle East.
Responsibilities
- Develop and execute comprehensive EMEA marketing strategy aligned with business objectives
- Drive lead generation strategies and execution across multiple channels and markets
- Build marketing plans that directly translate to pipeline and revenue growth
- Present marketing performance and strategic recommendations to executive leadership
- Lead campaign development from concept through execution and optimization
- Own marketing analytics, reporting, and performance measurement
- Manage marketing technology stack and optimize for maximum efficiency
- Create compelling content strategies that resonate with B2B audiences
- Build, mentor, and manage a high-performing marketing team
- Work closely with channel partners to develop co-marketing initiatives
- Collaborate with sales teams to ensure seamless lead handoff and nurturing
- Foster a culture of testing, learning, and continuous improvement
- Identify and capitalize on market opportunities across EMEA
- Develop market-specific strategies and messaging
- Travel across EMEA markets to build relationships and understand local dynamics
- Represent Horizontal Digital at industry events and conferences
- Drive marketing innovation through emerging technologies and AI-powered solutions
- Explore and implement AI tools for campaign optimization, personalization, and analytics
Requirements
- 7-10 years of B2B marketing experience with proven lead generation success
- Deep understanding of the full marketing funnel from awareness to conversion
- Experience with marketing automation, CRM systems, and analytics platforms
- Strong background in digital marketing channels (PPC, SEO, social, email, content)
- Exceptional analytical skills with ability to turn data into actionable insights
- Experience building marketing strategies that drive measurable business results
- Strong project management and organizational capabilities
- Ability to balance long-term strategic thinking with short-term execution needs
- Experience managing and developing marketing team members
- Excellent communication and presentation skills
- Collaborative approach to working with sales and channel partners
- Comfortable presenting to C-level executives and external stakeholders
- Forward-thinking mindset with interest in emerging marketing technologies
- Experience or strong interest in leveraging AI for marketing optimization
- Ability to test and implement new tools, platforms, and methodologies
- Curiosity about data science applications in marketing
- Track record of bringing innovative approaches to traditional marketing challenges
- Wildly passionate about marketing - this isn't just a job, it's your craft
- Self-starter who thrives in a fast-paced, results-driven environment
- Comfortable with ambiguity and building processes from the ground up
- Excited about travel opportunities across EMEA markets
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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