Acquisition Marketing Manager driving profitable growth for Retail Deposits business at M&T Bank. Shaping and executing integrated marketing strategies for consumer deposit products, ensuring customer acquisition.
About the role
- Marketing Experience Designer at R2, driving marketing campaigns for fintech solutions targeting SMEs in Latin America. Collaborating with multiple teams to create engaging marketing content and strategies.
Responsibilities
- Spearhead cross-functional marketing initiatives within R2
- Collaborate with product leaders, partners, software developers on marketing campaigns
- Create engaging visual content for digital and print media
- Design and produce infographics, illustrations, icons, and other visual elements
- Write creative copy across R2’s existing products and new products
- Perform user discovery by surveying and interacting with users
- Document all the different strategies tested by our customers
- Drive growth by communicating product and value proposition clearly
- Leverage cutting-edge technologies including machine learning and large language models
- Dive into marketing metrics and analytics to shape design and copy strategy
- Collaborate closely with the Growth team to design and refine sales demos
Requirements
- 5+ years of experience in product marketing, design and/or creative
- Knowledge of growth marketing channels & tactics
- Passionate about fintech in Latin America
- Proven ability to leverage data-driven insights to drive marketing strategies and improve customer engagement/adoption
- Experience with CRM and MarTech tools (working with Zoho or Customer.io would be a strong plus)
- Stellar written and oral communication skills in Spanish
- Strong fluency in English, both written and spoken
- Motivated self-starter, with a bias for action, who thrives in a hyper-growth environment
- Previous experience in fintech, especially within the Latin American market, is highly advantageous
- Familiarity with SQL for data querying and analysis is a plus.
Benefits
- Flexibility para trabajar desde cualquier lugar
- Oportunidades de desarrollo profesional
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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