Senior Analytics and Insights Manager at Pluralsight driving data - driven decision - making for Go - To - Market teams. Collaborating across departments to enhance operational effectiveness and performance.
About the role
- Marketing Data Analyst supporting Match Group's marketing strategy through advanced analytics and martech. Collaborating with cross-functional teams and enhancing insights for growth campaigns.
Responsibilities
- Partner with cross-functional teams (Marketing, CRM, Product, Engineering, Finance) to unlock insights that shape marketing strategy, growth campaigns, and customer segmentation.
- Support testing strategies and measurement across digital marketing campaigns.
- Build dashboards, reports, and automation pipelines to deliver insights at scale.
- Develop marketing attribution models and LTV analyses in collaboration with finance and growth teams.
- Partner with marketing, product, and engineering teams to design and implement data-driven workflows.
Requirements
- 3+ years in marketing analytics, growth analytics, or a martech-focused analyst role.
- Strong SQL skills and proficiency with tools like Excel, Looker, Tableau, or other BI platforms.
- Experience integrating and maintaining marketing tooling such as GTM, MMPs and Firebase.
- Understanding of marketing attribution frameworks (multi-touch, first/last-click, etc.).
- Familiarity with scripting or statistical tools like Python or R is a plus.
- Strong storytelling ability and a passion for interpreting data in a marketing context.
Benefits
- Medical, mental health, and wellness benefits to support your overall health and well-being
- Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000)
- Employee stock purchase program
- Generous PTO and 18 paid holidays
- Annual training allowance for professional development
- ERG membership opportunities and events
- 20 weeks of 100% paid parental leave
- Fertility, adoption, and child care resources
- Pet insurance and discounts
- Company events and gatherings
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