Hybrid Marketing Data Analyst – Martech Specialist

Posted 3 months ago

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About the role

  • Marketing Data Analyst supporting Match Group's marketing strategy through advanced analytics and martech. Collaborating with cross-functional teams and enhancing insights for growth campaigns.

Responsibilities

  • Partner with cross-functional teams (Marketing, CRM, Product, Engineering, Finance) to unlock insights that shape marketing strategy, growth campaigns, and customer segmentation.
  • Support testing strategies and measurement across digital marketing campaigns.
  • Build dashboards, reports, and automation pipelines to deliver insights at scale.
  • Develop marketing attribution models and LTV analyses in collaboration with finance and growth teams.
  • Partner with marketing, product, and engineering teams to design and implement data-driven workflows.

Requirements

  • 3+ years in marketing analytics, growth analytics, or a martech-focused analyst role.
  • Strong SQL skills and proficiency with tools like Excel, Looker, Tableau, or other BI platforms.
  • Experience integrating and maintaining marketing tooling such as GTM, MMPs and Firebase.
  • Understanding of marketing attribution frameworks (multi-touch, first/last-click, etc.).
  • Familiarity with scripting or statistical tools like Python or R is a plus.
  • Strong storytelling ability and a passion for interpreting data in a marketing context.

Benefits

  • Medical, mental health, and wellness benefits to support your overall health and well-being
  • Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000)
  • Employee stock purchase program
  • Generous PTO and 18 paid holidays
  • Annual training allowance for professional development
  • ERG membership opportunities and events
  • 20 weeks of 100% paid parental leave
  • Fertility, adoption, and child care resources
  • Pet insurance and discounts
  • Company events and gatherings

Job title

Marketing Data Analyst – Martech Specialist

Job type

Experience level

Mid levelSenior

Salary

$69,000 - $83,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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