Lifecycle Marketing Specialist developing personalized journeys for accountants and bookkeepers at Xero. Collaborating with teams and leveraging marketing channels to drive engagement.
About the role
- Marketing Coordinator role in the tech industry focusing on creative and structured marketing tasks. Involves collaboration on campaigns, events, and content production.
Responsibilities
- Create and edit marketing materials, digital assets, and presentations using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Manage email campaigns, marketing automation workflows, and reporting in HubSpot to support lead generation and customer engagement
- Publish and update website content with a focus on SEO and user experience
- Plan and execute both physical and virtual events, including logistics, vendor management, invitations, and post-event follow-up
- Produce and distribute marketing content across various channels such as web, social media, email, and print
- Track and analyze campaign performance and event outcomes, providing insights and suggestions for improvements
Requirements
- Post-secondary education in Marketing, Communications, Design, or equivalent experience
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience with HubSpot or similar marketing automation tools is a plus
- Familiarity with working in a CMS for web content management
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Creative mindset with an eye for design and attention to detail
- Excellent written and verbal communication skills
- Experience in event planning is a bonus
Benefits
- Generous wellness benefits
- Insurance
- Competitive pension contributions
- Consultant meetups
- Dedicated consultant manager
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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