Digital Content Production role developing marketing strategies and content delivery for Barclays. Collaborating with teams and leading content professionals to innovate digital offerings.
About the role
- Write and edit compelling content tailored for B2B and B2C audiences across multiple channels, including email, social, blog, web and print.
- Curate visual content from asset libraries including images that support the copy written for various projects.
- Develop content for collateral that supports trade efforts, including training tools, presentations, reference guides and ad-hoc marketing requests.
- Proofread content and collateral for accuracy, including grammar, spelling, product details and conditions.
- Maintain the social media calendar and support the development of the editorial calendar in conjunction with the Marketing Manager.
- Manage content-led projects from concept through delivery, including providing copy direction, collaborating with design and overseeing timelines in the project management system.
- Produce content for Brendan’s social media channels, including videos, animated files and static images that align with the editorial calendar.
- Monitor and respond to comments across our social channels to foster engagement and build a positive brand community.
- Support content creation for paid social activity and assets.
- Track, analyse and report on social media performance to optimize future content and postings.
- Serve as brand guardian, ensuring all content maintains tone of voice, embodies brand pillars and delivers on business objectives.
- Collaborate with marketing colleagues to evaluate content effectiveness, brainstorm ideas and recommend improvements for campaigns and procedures.
Requirements
- 2-3 years’ experience in a content, marketing or communications role, preferably in travel, tourism, retail or consumer brand sectors.
- Proven ability to write for diverse audiences and channels (B2B and B2C).
- Experience developing and executing content strategies across digital and print channels.
- Strong copywriting, editing and proofreading skills with keen attention to detail.
- Excellent organizational skills with a keen eye for detail and the ability to manage multiple projects simultaneously.
- Familiarity with project management systems, content management systems, digital marketing platforms and reporting tools (e.g., Google Analytics, etc.) is a plus.
- Self-motivated, proactive, and adaptable with a collaborative team spirit.
Benefits
- Not specified
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Lead marketing strategies to promote brand and services at Barclays, collaborating with product development and sales teams.
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