Hybrid Marketing Content Specialist

at The Travel Corporation

• Job title: Marketing Content Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $68,640 - $72,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Costa Mesa, United States

About the role

• Marketing Content Specialist managing content strategies and copy for a travel brand. Collaborating with marketing and design teams to drive engagement and brand awareness in a hybrid work environment.

Responsibilities

• Write and edit compelling content tailored for B2B and B2C audiences across multiple channels, including email, social, blog, web and print.
• Curate visual content from asset libraries including images that support the copy written for various projects.
• Develop content for collateral that supports trade efforts, including training tools, presentations, reference guides and ad-hoc marketing requests.
• Proofread content and collateral for accuracy, including grammar, spelling, product details and conditions.
• Maintain the social media calendar and support the development of the editorial calendar in conjunction with the Marketing Manager.
• Manage content-led projects from concept through delivery, including providing copy direction, collaborating with design and overseeing timelines in the project management system.
• Produce content for Brendan’s social media channels, including videos, animated files and static images that align with the editorial calendar.
• Monitor and respond to comments across our social channels to foster engagement and build a positive brand community.
• Support content creation for paid social activity and assets.
• Track, analyse and report on social media performance to optimize future content and postings.
• Serve as brand guardian, ensuring all content maintains tone of voice, embodies brand pillars and delivers on business objectives.
• Collaborate with marketing colleagues to evaluate content effectiveness, brainstorm ideas and recommend improvements for campaigns and procedures.

Requirements

• 2-3 years’ experience in a content, marketing or communications role, preferably in travel, tourism, retail or consumer brand sectors.
• Proven ability to write for diverse audiences and channels (B2B and B2C).
• Experience developing and executing content strategies across digital and print channels.
• Strong copywriting, editing and proofreading skills with keen attention to detail.
• Excellent organizational skills with a keen eye for detail and the ability to manage multiple projects simultaneously.
• Familiarity with project management systems, content management systems, digital marketing platforms and reporting tools (e.g., Google Analytics, etc.) is a plus.
• Self-motivated, proactive, and adaptable with a collaborative team spirit.

Benefits

• Not specified