Hybrid Content Marketer

at Netigate

• Job title: Content Marketer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Rotterdam, Netherlands

About the role

• Content Marketeer at Mopinion (part of Netigate) creating and distributing content for marketing funnel. Collaborating with teams to translate insights into compelling stories in a hybrid role.

Responsibilities

• Write engaging, SEO-optimised blog posts and long-form articles that strengthen our organic visibility and thought leadership
• Work closely with our SEO & GEO specialist to collaborate and execute on the SEO and GEO strategy and increase visibility in LLMs
• Create content for email marketing campaigns, from newsletters to nurture sequences
• Develop product marketing content such as feature pages, positioning copy, landing pages, and product-led stories
• Produce gated content including white papers, industry reports, and guides that generate and qualify leads
• Build and maintain a content calendar, ensuring consistent publishing cadence across all channels
• Write and coordinate customer testimonials and case studies that showcase real-world impact
• Own and execute communications around webinars, events, and other demand-generation activities
• Guide and mentor a junior marketer on content tasks, providing feedback and helping them develop
• Monitor and report on content performance against KPIs, continuously optimising for better results

Requirements

• 3–5 years of experience in content marketing, preferably in a B2B SaaS or tech environment
• Proven track record of creating content that contributes to pipeline growth and lead generation
• Strong understanding of B2B buyer journeys and how content supports each stage of the funnel
• Ability to translate technical or complex topics into accessible, engaging content
• Familiarity with SEO tools such as SEMrush, Ahrefs, and Google Search Console as well as LLMs and AI powered tools (e.g. Byword.ai and Jasper)
• Experience with SEO best practices, content strategy, and marketing analytics
• Familiarity with email marketing platforms, CMS tools, and marketing automation
• Native or near-native English writing and communication skills
• Data-driven mindset by comfortable using analytics to inform content decisions and measure results

Benefits

• An inclusive and supportive work environment where diversity and creativity are celebrated.
• Opportunities for professional growth and career advancement within an international growing company.
• Creativity and impact are what matter most. We believe in celebrating our achievements.