Content Management Werkstudent:in at e - motion, focusing on e - commerce and online marketing tasks. Engage in content creation and website optimization within a dynamic team atmosphere.
About the role
- Content Marketeer at Mopinion (part of Netigate) creating and distributing content for marketing funnel. Collaborating with teams to translate insights into compelling stories in a hybrid role.
Responsibilities
- Write engaging, SEO-optimised blog posts and long-form articles that strengthen our organic visibility and thought leadership
- Work closely with our SEO & GEO specialist to collaborate and execute on the SEO and GEO strategy and increase visibility in LLMs
- Create content for email marketing campaigns, from newsletters to nurture sequences
- Develop product marketing content such as feature pages, positioning copy, landing pages, and product-led stories
- Produce gated content including white papers, industry reports, and guides that generate and qualify leads
- Build and maintain a content calendar, ensuring consistent publishing cadence across all channels
- Write and coordinate customer testimonials and case studies that showcase real-world impact
- Own and execute communications around webinars, events, and other demand-generation activities
- Guide and mentor a junior marketer on content tasks, providing feedback and helping them develop
- Monitor and report on content performance against KPIs, continuously optimising for better results
Requirements
- 3–5 years of experience in content marketing, preferably in a B2B SaaS or tech environment
- Proven track record of creating content that contributes to pipeline growth and lead generation
- Strong understanding of B2B buyer journeys and how content supports each stage of the funnel
- Ability to translate technical or complex topics into accessible, engaging content
- Familiarity with SEO tools such as SEMrush, Ahrefs, and Google Search Console as well as LLMs and AI powered tools (e.g. Byword.ai and Jasper)
- Experience with SEO best practices, content strategy, and marketing analytics
- Familiarity with email marketing platforms, CMS tools, and marketing automation
- Native or near-native English writing and communication skills
- Data-driven mindset by comfortable using analytics to inform content decisions and measure results
Benefits
- An inclusive and supportive work environment where diversity and creativity are celebrated.
- Opportunities for professional growth and career advancement within an international growing company.
- Creativity and impact are what matter most. We believe in celebrating our achievements.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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