Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
About the role
- Marketing Consultant I supporting bank advertising and merchandising initiatives for Atlantic Union. Involves shaping marketing strategies, managing regional advertising development, and executing community events.
Responsibilities
- Responsible for bank advertising and merchandising support for Atlantic Union’s lines of businesses
- Partner with branch managers and regional management to shape marketing strategies to grow their business
- Support regional advertising development including partnering with LOB staff and management of ad-hoc vendors
- Copywriting, proofing and editing of marketing materials
- Ensure compliance and legal requirements are met
- Partner with Facilities department in branch renovations, closings and openings
- Lead branch merchandising efforts including support for promotions and campaigns
- Order creation of flyers, posters and other marketing pieces
- Coordinates branch-based mailings
- Plan and attend bank and community events
- Provide additional marketing support across all lines of business when needed
Requirements
- Bachelor’s degree preferred or related work experience
- 5+ years of banking experience
- 5+ years of marketing, advertising or event management experience preferred
- Experience in advertising development and ad agency engagement
- Experience in retail/branch-based marketing and merchandising
- Strong organizational skills
- Excellent verbal and written communication skills
- Ability to handle multiple tasks with attention to details with limited supervision
- Proficient with Microsoft Office
- Ability to exercise sound business judgment
- Familiarity of media strategies
- Valid Drivers License
Benefits
- Eligible to participate in an applicable incentive compensation plan for the position
- Discretionary profit sharing bonus program
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